Brand News: Comcast, Comic-Con, Nintendo and More


Comcast Xfinity Stream

The latest branding and marketing news, campaigns and other happenings:

Comcast announces Stream, its “over the top” $15/month web TV add-on that includes broadcast networks and HBO for its Xfinity broadband subscribers. Wooing cable-cutters testing web TV services like Sling TV and PlayStation Vue, Stream will launch to Comcast’s Boston subscribers this summer, followed by Chicago, Seattle and then a wider US rollout. America’s biggest cable operator is also expanding its X1 streaming TV service in Seattle starting today.

Comcast’s Universal Studio is celebrating Minions movie topping the box office its opening weekend, marking Universal’s third film to crack $100 million this year.

Nintendo president Satoru Iwata dies at 55.

Reddit has a new CEO in old CEO Steve Huffman after embattled Ellen Pao resigns abruptly.

Starbucks finds hackers targeting users’ bank cards via its mobile app.


Adweek cofounder Jack Thomas dies at 87.

Amazon promotes Prime Day global shopping event on Wednesday as Walmart announces rival mega-sales event.

Apple produces music videos for artists (including Drake‘s new “Energy“), gives Greek users free iCloud for 30 days and reportedly will introduce new iPods on Tuesday as brand accounts for lion’s share of smartphone industry operating profits according to analyst’s report.

Bloomberg parts ways with digital editor Joshua Topolsky.

Celebrity Cruises names first female captain.

Courvoisier reveals new look inspired by Paris’s Golden Age.


Domenica Vacca announces luxe NYC flagship store that includes luxury residences.

Duff Beer is coming to Chile in test deal by The Simpsons producers at 21st Century Fox.

Fiat Chrysler trademarks Barracuda name, exciting fans of the classic Plymouth model.

GM issues latest recall: 780,000 SUVs.

Google sees carmakers hold out on data in bid to own their infotainment systems.

Hyatt partners with Khan Academy to bring open-source learning to employees and their families.

J.Crew aims for Old Navy-style budget success, rebranding J.Crew Factory as J.Crew Mercantile.

Lexus hits San Diego Comic-Con with “SHIELD Operation: Recruitment” activation to engage fans as Conan O’Brien takes his show to San Diego to interview new Doctor Who Peter Capaldi:

Mars gives stowaway truck kitten a year’s supply of food to his adoptive family.

MasterCard partners with Stand Up To Cancer for fifth year.

Maurice Lacroix, feeling the pinch of Asia luxury downturn, is on the block.

Maytag signs on as official washer/dryer of Major League Baseball.

Meredith deviates from magazines, buying Grocery Server adtech startup.

Microsoft places fans at center of Windows 10 launch.

Nike hires NFL star Richard Sherman as customer service rep for a day as the NBA gets ready for a Nike makeover.

Starbucks-led coalition aims to give jobs and hope to 100,000 at-risk US youths.

Taco Bell delivery brings hidden costs as food delivery startups raised $1 billion last year.

Donald Trump skips Miss USA pageant, which aired Sunday on Reelz after NBC/Univision pullout (the winner: Miss Oklahoma) as Rupert Murdoch criticizes him and David Letterman returns with a Top 10 list for Trump, who recants his comments on Mexicans:

Vine promotes its top stars with new suggested users list.

Virgin promotes “How to build a red hot brand” webinar on Google+ on Wednesday.

Whataburger chain says no to new open carry gun law in Texas.

Serena Williams wins Wimbledon (and superfan J.K. Rowling) as Novak Djokovic celebrates his victory over Roger Federer by ripping his Uniqlo shirt.

& The British Medical Association calls for 20% tax on sugary drinks.


adidas features New Zealand All Blacks rugby team:

Beats by Dre features Bastian Schweinsteiger‘s move to Manchester United from Bayern Munich.

IKEA UK sets monkeys loose in a model kitchen:

KFC Philippines celebrates a different Lebron’s journey to the NBA finals:

LG hosts an Instagram photography contest:

Squarespace debuts slow-motion Build It Beautiful campaign:

T-Mobile features Joel McHale in new campaign:

Tylenol features same-sex couple in #HowWeFamily campaign:

Walmart releases “Celebrate Summer” spot:

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