Specs Appeal: Warby Parker Unveils Latest TV Ad Campaign


Warby Parker "Portraits" TV commercial July 2015

Warby Parker, part of the new Express Checkout mobile payments platform for online shopping by American Express, is promoting its brand in a pair (of course) of new TV commercials riffing on the same theme, “Portraits.” In addition to promoting its home try-on service, clearly, it helps to be young, cute and relatively makeup-free to rock your Warbys:

The spots follow last month’s summer kick-off spot, “Marco Polo” —

Before that, the brand’s last 30-second TV spot ran in December, touting its $95 price point: