Specs Appeal: Warby Parker Unveils Latest TV Ad Campaign

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Warby Parker "Portraits" TV commercial July 2015

Warby Parker, part of the new Express Checkout mobile payments platform for online shopping by American Express, is promoting its brand in a pair (of course) of new TV commercials riffing on the same theme, “Portraits.” In addition to promoting its home try-on service, clearly, it helps to be young, cute and relatively makeup-free to rock your Warbys:

The spots follow last month’s summer kick-off spot, “Marco Polo” —

Before that, the brand’s last 30-second TV spot ran in December, touting its $95 price point:

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