Brand News: Facebook vs. Google Buy Buttons, #PrimeDay, Caitlyn Jenner


Facebook buy button

The latest branding and marketing news, campaigns and other happenings:

Facebook builds commerce into shop pages with “buy” button and tests Messenger shopping assistant as Google starts testing “buy” button.

Amazon #PrimeDay global sale disappoints fans as peak order rates outperform Black Friday 2014.

Toshiba faces  $3 billion in charges over accounting scandal as Honda fined $24 million in minority overcharging case and Uber fined $7 million in California for withholding information as business travel usage soars.

Google and Best Buy sign on to participate in President Obama’s ConnectHome broadband-for-all initiative.

ESPN‘s ESPYs 2015 Awards features emotional Caitlin Jenner tribute and Arthur Ashe Courage Award speech as Airbnb and Google run pro-transgender ads in her support.


Al Roker‘s company aims to help celebrities figure out Twitter‘s Periscope streaming.

Apple introduces new iPod touch that improves camera and integrates Apple Music (and will no doubt continue outperforming Apple Watch) and sees HSBC join Apple Pay UK launch.

BBC faces UK government review over its mandate and growth plans.

Burberry‘s Snapchat and Periscope campaigns deliver record 100 million impressions.

Casio iPhone app records tunes and uploads them to YouTube.

Chelsea Football Club reveals Yokohama Tyres-branded kit.

Chipotle makes a game out of healthy eating.

Dior Beauty CEO shares her insights in chat with former Burberry CEO.

eBay nears deal to sell enterprise unit as separation with PayPal takes place on July 17.

Flipagram raises $70 million to take on Snapchat and Instagram.

Hershey taps former Capital One marketer Peter Horst as CMO.

M&M’S opens pop-up store in New York’s Soho neighborhood and promotes Crispy return with Vine star Nash Grier.

MetLife opens innovation center in Singapore.

Microsoft demos Windows 10 (available July 28th with HP) and opens all-inclusive app store:

NASA sparks social media frenzy with first shots of Pluto.

Nissan says it’s Asia’s best-selling European brand.

NYC trashcans turn into Wi-Fi hotspots in test.

Porsche opens luxe restaurant at Atlanta experience center.

Rovio finally announces Angry Birds 2.

Target taps designer Todd Snyder to produce and curate “Local Pride” collections. First stop: Boston.

Tastykake partners with Marvel‘s upcoming Fantastic Four movie.

Uniqlo denies sex video shot in Beijing store was a publicity stunt as Chinese government censures Weibo and WeChat and parody t-shirts spring up.

United Airlines awards hackers millions of air miles for exposing security risks.


Chanel features Johnny Depp’s daughter Lily-Rose in eyewear campaign:

China‘s Shiyang He shows loneliness of smartphones.

Chivas Regal launches new web series:

H&M taps Katy Perry for holiday campaign.

Mazda continues “Driving Matters” campaign:

Nike introduces Flyease shoe for athletes with disabilities (in partnership with LeBron James) on today.

Qualcomm kicks off #WhyWait “Invent Off” competition:

Stride Rite launches “Built for Childhood” campaign:

Toyota supports the 2015 Special Olympics World Games:

Uber wages war on New York City and Mayor Bill de Blasio.

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