Most folks are trying to shed fat when they diet but a new brand of water is asking consumers to actually drink fat to lose weight.
FATwater, purified water enhanced with fat from coconuts and made by the folks who produce Bulletproof Coffee, is part of the flavored-water trend that seems to be overtaking beverage aisles as sodas take a hit from health-minded consumers. “Lots of people are really working the water space,” Morgaine Gaye, a food futurologist, tells the Guardian. “You’ve probably seen artichoke water, black water…Have you seen the water with the gold in it?
Bulletproof, of course, thinks it has something new with the FATwater: “The oils enhance thermogenesis, which is a fancy word for ‘fat burning,’” Bulletproof founder and CEO Dave Asprey told the New York Daily News. “They get burned as energy and have an appetite-suppression effect.”
Nutritionists aren’t quite behind the idea, though. American’s only water sommelier, Martin Riese, told the Daily News, “Water should not have any calories and this has 20. This, I say, is a ‘near-water product.’ I believe water should come from nature and not a factory.”
Cardiologist Regina Druz told Shape, “Fat requires a special transport system that requires energy to digest it—not only is it not giving you a boost of energy, but it requires energy to burn it off, so the energy claim doesn’t really make sense, biologically speaking.”
People who are aiming to lose weight, of course, don’t always care what nutritionists have to say—and FATwater could be the beneficiary of that.