Brand News: YouTube Gaming, McWhopper, Trump vs. Oreo and More


YouTube Gaming

The latest branding and marketing news and other happenings:

Google unveils YouTube Gaming site to compete with Twitch. Elsewhere in gaming, Angry Birds parent Rovio announces layoffs to focus on core businesses as Candy Crush maker (rapped for upselling to kids) looks to virtual reality as future of gaming.

Burger King calls for “ceasefire” with McDonald’s (for a good cause) while McDonald’s UK defends “zero hour” employee contracts.

Mondelez sees Donald Trump call for Oreo boycott as Trump insults Univision in latest anti-Mexican move and FOX defends Megyn Kelly from latest attack.

Amazon UK encourages click and pick-up, launches one-hour alcohol delivery in US.


Abercrombie & Fitch reports loss as Hollister shows improvement.

Apple loses swipe-to-unlock patent in Germany as Apple Watch boosts Best Buy.

Betfair and Paddy Power merge for online betting giant.

DGA report raps US TV for lack of diversity.

Ford patent would turn cars into living rooms on wheels.

IKEA promotes 2016 catalog with wacky antics in Canada and Germany.

Kraft Heinz recalls more than 2 million pounds of bacon.

Le Creuset turns 90 with limited-edition ‘cocotte’ and online time capsule.

Macy’s mulls selling flagship Herald Square property in New York.

MTV creates moonman emoji on Twitter with #VMA hashtag for the VMAs.

MTV moonman VMA hashtag

P&G brands among those pulled from Russian store shelves by officials.

PepsiCo signs deal to sell oat beverages in China via

Uber expands self-driving car research with the University of Arizona.

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