Pamela Anderson just weighed in on M.A.C. and parent company Estée Lauder reneging on its pledge to an animal cruelty-free policy for products sold in China, where animal tests on cosmetics is law.
The former Viva Glam and M.A.C. model penned a letter to Estée Lauder President John Demise, which said in part, “I was very disturbed to learn from PETA that M.A.C. … is selling products in China, where the company funds painful tests on animals in order to meet the country’s archaic regulations.”
Anderson, who is an honorary director of People for the Ethical Treatment of Animals (PETA), continued, “This has tainted the brand and alienated many of the company’s longtime allies.”
Those allies include Paul Mitchell, Urban Decay and Pangea, which have either pulled out of China or refused to sell their products there until testing policies are modernized.
PETA’s motto reads, in part, “Animals are not ours to experiment on.” The site reports that “toxicity tests include eye irritancy tests, in which rabbits are placed in restraining stocks while substances are dripped, sprayed or rubbed into their eyes, and skin tests, in which substances are rubbed onto the abraded skin of rabbits to check for the severity of the reaction. After being forced to endure these painful tests, the animals are then killed.”
For more than two decades, Avon, Mary Kay, Estée Lauder and Revlon were among global companies on PETA’s cruelty-free lists. But now, reports PETA, “all four companies have been paying for tests on animals in order to sell their products in China—and they did not inform PETA or consumers that their policies had changed. We have no choice but to downgrade them by placing them on our list of companies that test on animals.”
The world is watching as Estée Lauder and others weigh conscience against profit while the former Baywatch babe continues to make animal activism fashionable.