Odell Beckham Jr. keeps turning last season’s one-handed-catch-for-the-ages into marketing gold. He was recently featured in an NFL Fuel Up to Play 60 commercial, recreating his one-handed touchdown grab against the Dallas Cowboys.
And now, just in time for that start of what he hopes will be a new season of circus catches, the New York Giants wide receiver has partnered with Roar Beverages to be its national spokesperson and star of the brand’s first-ever national advertising campaign, partnership marketing efforts, product development, and social and digital programing.
Beckham actually has been working with the Roar development team to create “an all-natural revolutionary performance line” of the popular sports drink. His initial signature product will be the eighth flavor in the Roar portfolio, and feature Beckham’s name and likeness on the package and be ready for purchase by the NFL kickoff next month.
The role “has been a rewarding and hands-on experience,” Beckham said, in a press release, “as we develop new products and campaign together that will inspire today’s youth in a positive way.”
Roar CEO Roly Nesi said that the partnership is “anchored in authenticity” because Beckham “actively” participates in every facet of the development of the new product.
We’ll see if Beckham’s No. 8 flavor of the coconut-water-based sports drink can “catch on” like Giants No. 13.