Americans adults are already slated to spend 39 minutes per day watching digital video on mobile devices, according to research firm eMarketer. Amazon just made a move that could up that number significantly.
Amazon Prime members will now have the option of watching Instant Video offerings on both iOS and Android devices—even when they are far from any internet connection.
Unlike the king of the American digital-video marketplace Netflix, Amazon Prime Instant Video will allow users in the US, UK, Austria and Germany to download videos so they can watch them on their devices regardless of internet availability, Recode.net reports. Those who own Amazon’s Fire tablets have been able to do that for a few years already, but now the offer will be far more widespread as Android and iOS are added to the mix. No options for Macs or PCs are available yet, however.
“There’s no doubt that the way people watch entertainment is changing—anytime, anywhere viewing is important,” Michael Paull, vice president of digital video at Amazon, told the Associated Press.
Among those videos offered are ones from HBO such as old episodes of Entourage, Girls and The Wire. As Recode notes, HBO and HBO Now don’t even offer that.
For its part, Netflix has basically said that this kind of thing will never happen on its service and it doesn’t plan to follow Amazon’s path with this, Arstechnica.com reports.
Netflix has had a bumpy week as news came out that Apple is considering going head-to-head with the brand to make its own original video content. Netflix also took a hit through its loss of Epix content at the end of the month to Hulu.