Brand News: Apple, BBC, Amazon, Uber and More


Apple September 2015 press reveal invite

The latest branding and marketing news, campaigns and happenings:

Apple is expected to announce new iPhones, a gaming-friendly Apple TV and iPad Pro at press conference on Wednesday as Apple and other tech companies tussle with US government over access to user data and text messages. Separately, Apple is also staffing up AI experts.

BBC pledges to become “open platform for creativity” and expand the World Service as massive reorganization and cuts loom and StoryWorks content arm rises in importance.

Uber confirms $1.2 billion China war chest to enter 100 new cities.

Amazon plans $50 tablet in time for the holidays.

McDonald’s responds to each tweet about all-day breakfast to confirm Oct. 6th US launch.

McDonald's all day breakfast tweets


Airbnb logo found in 30-year-old book of logos as company hosts 17M guests this summer.

Allstate and New York City launch driver tracking program.

Amazon and GoDaddy sued over Ashley Madison leak. uses DNA to target ads.

Arby’s apologizes for refusing service to a police officer.

Autotrader follows the car buying journey in new ad campaign.

BMW invests “millions” in valet parking startup Zirx.

China bans hyperbole and superlatives in advertising and marketing.

Coca-Cola brings back classic Mean Joe Green ad and battles EU labor dispute.

Comcast tests unlimited data plan.

IBM teaches Watson to sound like Stephen Hawking.

KFC sees US turnaround on $5 Fill Up meal, releases new Norm Macdonald Colonel spot:

Land Rover Sentinel is brand’s first armored vehicle.

Lane Bryant promotes #PlusIsEqual campaign:

Lenovo‘s new phablet mimics the iPhone 6.

McDonald’s Australia accused of breaking labeling laws.

Monsanto‘s Roundup weed-killer added to California’s carcinogenic list.

Porsche unveils new 911 Carrera.

Qantas signs Hugh Jackman as its new brand ambassador.

Studio Ghibli founder plans nature park in Japan as Ubisoft plans theme park in Malaysia.

Toshiba posts $318 million loss.

Toyota Mirai is world’s first mass-produced hydrogen-powered car.

Venezia FC unveils new logo and visual identity.

YouTube will give brands more transparency about ads.

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