Brand News: Volkswagen, HBO, Heineken and More


Volkswagen TDI Clean Diesel USA

The latest branding and marketing news, campaigns and other happenings:

Volkswagen loses $17 billion — about a quarter of its market value — and apologizes as automaker faces class action suit and vehicle recall after admitting it fudged US “clean diesel” fuel emissions.

HBO sets record with Game of Thrones and Veep sweeping The Emmy Awards, where Apple and Audi (below) leads brands releasing new spots.

McDonald’s leads global brands supporting today’s UN International Day of Peace by funding “Stop Hunger. Start Peace” spot below as UN delegates will be confronted with VR “wormhole” to connect with Syrian refugees when the United Nations convenes in New York this week.

Heineken releases latest Daniel Craig 007 commercial in Spectre campaign (see more ads below):


Apple pulls infected Chinese apps from the App Store.

Bloomberg TV launches <Go> morning news show with former ABC News head David Westin.

Coca-Cola faces $3.3 billion in US back taxes.

Dell and Visa sponsor Girl Scouts USA Digital Cookie ordering program.

Domino’s Pizza relaunches rewards program.

Google compelled by French ruling to enforce “right to be forgotten” worldwide.

Kickstarter relaunches as a public benefit corporation.

Mansur Gavriel responds to New York Fashion Week copycat claims.

Microsoft‘s Skype sees web outage.

Peanut Corporation of America former CEO faces jail over salmonella outbreak.

PepsiCo steps up R&D investment across brands.

Petco is reportedly in merger talks with PetSmart.

Pizza Hut opens smart restaurants in China.

Starbucks can open in Cuba (but can’t sell lattes there) and opens in France’s Monoprix stores.

Tullamore D.E.W. Irish whiskey promotes Rugby World Cup in the US.

Twitter retweets count as endorsements according to the FBI.

Visa and fashion designer Henry Holland partner on wearable tech at London Fashion Week.

& Retailers draw scrutiny for use of fans’ social media photos.


Ameriprise Financial releases “Be Brilliant” campaign.

Brawny Towels reboots “Brawny Man” as faceless in “Stay Giant” campaign:

General Mills releases Cinnamon Toast Crunch “selfie spoon” —

Honda releases “Paper” spot by stop motion artist Pes during CBS Sunday Night Football:

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