Dell and Visa Boost Girl Scouts’ Digital Cookie 2.0 Program


Girls Scouts Digital Cookies

Girl Scouts of the USA has two new tech-savvy partners for its tech-savvy Digital Cookie 2.0 e-commerce platform, as Dell and Visa join the world’s biggest cookie-selling effort.

Digital Cookie—an interactive platform where girls can sell directly to consumers—went national last year in the US to help aspiring entrepreneurs adopt the five essential life skills of goal-setting, decision-making, money management, people skills and business ethics.

Beginning in December, Dell and Visa will add technology, hardware and payment enhancements to the platform.

“At Girl Scouts, we are constantly looking to provide girls with unique experiences and future-focused programs that teach them not only how to lead, but how to succeed in the industries of tomorrow,” said Anna Maria Chávez, CEO of Girl Scouts of the USA, in a press release. “Dell and Visa are global companies that celebrate innovation, and we are so excited to work with them to increase girls’ access to digital education through Digital Cookie 2.0.”

The girls will be able to invite customers to buy via email from personalized websites and take orders via mobile. Dell, which already supports Girl Scout troops in underserved communities with science, technology, engineering and math (STEM) programs as well as Digital Cookie, will donate tablets to Girl Scout troops in select communities so more girls can participate.

Girls Scouts Digital Cookies

“Entrepreneurs and small businesses are the engines of our global economy,” said Trisa Thompson, chief responsibility officer at Dell, in the release. “It is in all of our best interests to nurture the entrepreneurial spirit from a young age and support the digital literacy skills required to thrive in a connected world. By supporting Girl Scouts’ Digital Cookie program, we help girls expand their existing cookie businesses and prepare them to be future female business leaders.”

Visa, meanwhile, will bring its innovative Visa Checkout payment platform to enable Girl Scout Cookie customers to buy securely.

“We are thrilled to collaborate with Girl Scouts to empower girls to succeed in today’s digital world,” stated Ellen Richey, vice chairman of risk and public policy at Visa and a member of the Girl Scouts of Northern California Board of Directors. “We are very pleased to provide the girls with mentorships and tools to help them navigate the digital commerce environment and develop sales skills that work, both at the cookie booth and online.”

The Girl Scouts were early adopters of digital marketing and technology and by 2011, had a standalone website, YouTube channel, Flickrgroup, Facebook page—and had shown that a 9-year-old Girl Scout can sell 400 boxes of Thin Mints in an hour.

Girl Scout cookies will now cost $5 a box for most councils, the first increase in eight years. Cookies go on sale Dec. 11 and will be available through March.

At 2.8 million strong, the 103-year-old Girl Scouts continue to prove founder Juliette Gordon “Daisy” Low’s belief in the power of every girl—and enhanced by Dell and Visa, that belief just got stronger.

Find out more:

5 Questions With Girl Scouts CMO Sarah Gormley

With Digital Cookie, Girl Scouts USA Takes Cookie Sales National

As Digital Marketers, Girl Scouts are Smart Cookies