Brand News: Dieselgate Extends to Audi, Apple, Jordan Spieth and More


Adobe Marketing Cloud - The Launch TV commercial Sept 2015

The latest branding and marketing news, campaigns and other happenings:

Advertising Week kicks off today in New York with Facebook introducing ad product to chase TV budgets, Google launcing Facebook-like ad tools and Adobe promoting its marketing cloud:

Volkswagen‘s former CEO Winterkorn faces inquiry in Germany as emissions scandal widens with Audi claiming 2.1 million cars and Skoda 1.1 million worldwide were rigged. New CEO Matthias Muller promises immediate action to address continuing crisis as VW’s board also reportedly suspends the R&D heads of Volkswagen, Audi and Porsche and Volkswagen freezes US advertising and marketing activities.

Apple breaks iPhone record with 13 million iPhone 6S/6S Plus phones sold in first weekend.

Jordan Spieth breaks PGA record with $22 million haul this season.

Nexstar buys Media General for $1.85 billion.


AB InBev reportedly plans to bid $106 billion for SABMiller.

Alcoa is splitting into two companies.

BASF updates business turnaround plan.

Beckham brand estimated to be worth a half-billion dollars.

Burger King eyes French rival in bid to become #2 QSR in France.

Chipotle says US pork supply issue (its “carnitas crisis”) is over.

Clorox highlights sustainability in annual report.

Cirque du Soleil licenses brand for KOOZA game.

Coach shifts focus to ready-to-wear.

Coca-Cola supports flood relief and rebuilding in Myanmar.

Etihad Airways introduces VIP in-flight butler, chef and concierge service.

Evrnu startup makes thread from old clothes.

JetBlue expands US-Cuba service ahead of travel opening.

Johnson & Johnson no longer owns the Splenda brand.

Kellogg buys Egyptian cereal firm in emerging market expansion.

Lululemon launches first Dubai store in continuing global rollout.

Rubicon Project aims to add brand trustworthiness to digital ads.

Shell reluctantly ends offshore drilling in Alaska.

Shinola introduces sister brand C.C. Filson.

Topo Chico refreshes visual identity (with Interbrand Mexico) ahead of expansion.

Topo Chico - Interbrand Mexico - packaging

Twitter‘s new polling tool attracts sports brands.

Uber‘s rivals team up in Asia.

Whole Foods Market will cut about 1,500 jobs in next two months.

Yeungling denies knowledge of bribes.


The Ad Council tries to get kids away from their screens and outdoors:

Herbalife taps soccer star Cristiano Ronaldo for global ad campaign.

Herbalife Cristiano Ronaldo campaign

LEGO Dimensions launched Sunday with multi-brand universe including Doctor Who.

Nike and LeBron James launch his 13th shoe in hometown of Akron, Ohio:

Papa John’s gets Peyton Manning to promote its Monster Toppings pizza:

Rebtel promotes international calling plans with topless stunt in NYC’s Times Square.

Samsung Pay launches in the US as Paypal Here integrates Apple and Android.

State Farm gets its NFL game on with Aaron Rodgers:

Yum! Brands promotes its work with the UN’s World Food Program:

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