Brand News: AB InBev & SABMiller, FIFA, Peet’s and More


Ab InBev SABMiller


AB InBev makes $103 billion offer for SAB MillerCoors after revealing two earlier rejected bids, but SAB already seems poised to reject it.

Facebook challenges Twitter for second-screen supremacy and plans to start grading ads’ results across its mobile app network.

FIFA weighs 90-day suspension for Sepp Blatter.

Peet’s Coffee buys rival indie coffee purveyor Stumptown Coffee.

Volkswagen will begin massive diesel recalls in January with Europe, and wrap them up by the end of next year, as new CEO suspects number of  employees involved was small and as it emerges that automaker sought special US green endorsement for the cars.


Disney‘s ABC Family is rebranding as Freeform.

ABC Family Freeform

Crown Royal becomes first spirits brands to put nutritional information on packaging.

Crown Roal

Fiat Chrysler is threatened by possibility of UAW strike at midnight.

DraftKings and FanDuel try to contain damage from inside dealing scandal.

Heineken sees UK ban online ad for Strongbow because it implies that relationship with alcohol is as important as personal relationships, as it also bans P&G ad starring Christina Hendricks and her red hair for Nice ‘n Easy.


Lands’ End funds project aimed at saving Alcatraz Island lighthouse.

Lands' End Alcatraz Lighthouse

Movado announces partnership with industrial designer Yves Behar.

Peeple app for Yelp-like rating of humans gains buzz.

PepsiCo CEO says it’s too early to tell how aspartame-free Diet Pepsi is performing as company sees overall sales rise in North America.


Saks Fifth Avenue announces partnership with legendary Paris restaurant L’Avenue.

Starbucks appoints its first chief technology officer.

Toyota wants self-driving cars on the road by 2020.

Uber is hurting car sales, study says.

Walmart hosts big nationwide health fair this weekend.

Walmart Rx

& Mothers’ fears and anxieties affect their brand choices, study says.


Activision push for Guitar Hero includes ad featuring Lenny Kravitz and James Franco.

California Milk Processor Board goes foodie in latest “Got Milk?” campaign.

Got Milk?

Hyundai campaign despairs at our obsession with cellphones:

Hyatt Regency global campaign highlights unexpected insights from travelers.

Marshall’s underscores the fun of big surprises.

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