Brand News: Dell and EMC, Ferrari, Twitter and More


Dell and EMC deal

The latest branding and marketing news, campaigns and other happenings:

Dell plans to acquire EMC for $67 billion in biggest tech industry takeover to date.

Fiat Chrysler launches billion-dollar Ferrari IPO under the ticker RACE.

AB InBev readies improved offer to SAB Miller as investors seek higher bid.

PepsiCo confirms it’s licensing the Pepsi brand for a China smartphone.

Volkswagen is wooing US dealers as automaker recalls diesel cars in China, former CEO Winterkorn resigns from remaining posts, UK head apologizes in latest political grilling for brand and speculation rises about potential “mystery buyer.”


Amazon pulls streaming devices from Apple and Google.

Apple disables its news app in China and expands retail presence in India.

AT&T names Fiona Carter its new SVP of brand marketing.

Audi invests in Instagram marketing.

Chipotle poaches Starbucks exec as CIO.

Coca-Cola marks three years of content-first Journey website, launches new sports show with IGN and sees Spanish court rule in its favor in labor dispute over plant closure.

Disney reboots Star Wars video games.

Domino’s says ordering tech leads to higher franchisee profits.

Epicurious and Bon Appétit launch a digital video network.

Filson turns to its 118-year legacy as basis of a modern brand story.

Ford invests more than $1.8 billion to develop smart cars in China.

Forever 21 faces challenges to its fast fashion business model.

GE‘s new CMO Linda Boff discusses virtual reality and more with Adweek.

Google CEO Sundar Pichai makes his first senior leadership moves.

Jaguar showcases tech innovation at Wired UK showcase.

LinkedIn‘s Reid Hoffman shares what’s on his mind with The New Yorker.

Ruby Tuesday tests remodels and new promotions to stem declining traffic.

Savant releases mass smart home system in step-down from VIP version.

Twitter reportedly plans company-wide layoffs.

United Airlines CEO vows to win over disenchanted employees.

Vice reportedly hires Gloria Steinem, presumably for new Broadly channel.

Volvo CEO criticizes slowing of US progress on self-driving.

Walmart returns to its roots to find its purpose.


Ad Council‘s Love Has No Labels touts Joey Graceffa video for National Coming Out Day.

Bacardi aims to ‘dominate‘ rum with House Party campaign.

Blaze Pizza gets investor LeBron James to sign endorsement deal.

Clearasil addresses teens with “Teacher Truths” campaign.

Cracker Barrel releases TV campaign first for the brand.

Dewar’s makes a foray into virtual reality.

Fiat USA features Pharrell Williams’ Freedom in latest ad:

FIFA launches diversity campaign:

Jolly Rancher wants frustrated millennials to keep sucking (so to speak).

Kia Sorrento takes a swing at “participation trophies”:

NBA releases “This is Why We Play” anthem:

Pepsi will debut Tori Kelly’s “Joy of Pepsi” spot during Empire on FOX this week.

Souplantation echoes famous bumper stickers in local US marketing campaign.

Souplantation 2015 bumper sticker campaign

Tesco launches price-matching ‘Brand Guarantee’ to shake up UK grocery rivals.

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