Virtual reality has been getting a new push from some big players lately, such as Google and Mattel. Now AT&T’s DirecTV is getting into the VR game as well, producing an app that takes consumers right to the edge of a boxing ring.
Based on DirecTV’s Big Knockout Boxing, BKB VR is available for Google Cardboard-based VR viewers and the Samsung Gear VR headset, Variety reports.
Viewers can get up close and personal with fights that took place in late June in Las Vegas. They were filmed with five cameras in 360-degree video to give the viewer a sense of what it was like to see the fight from the stands.
Those who don’t want to download the app but has a burning desire to see the raw footage can do so through Samsung’s Milk VR service.
Digital Trends notes that DirecTV has no plans to stream its fights live in virtual reality but instead will present highlights from past fights in VR’s singular “immersive experience.”
“We know that VR can be a deeply engaging entertainment medium,” said Jon Molod, vice president of Digital Entertainment Products Group, DirecTV, in a press release. “It delivers a compelling sense of ‘being there’ that’s unmatched by any other technology. We believe that much of VR’s growth will be mobile driven. As the technology evolves, we hope to find new ways to use VR to enhance not just BKB, but all sports experiences.”
The app is just one of many that has recently been published to promote existing TV properties, reports Variety. In August, Discovery released its own VR app to promote some of its digital and TV talent.