Brand News: Theranos, Uber, Walmart and More


Theranos TechWomen

The latest branding and marketing news, campaigns and other happenings:

Theranos agrees to release its data following WSJ investigation fallout as the FDA finds fault with aspects of the startup’s blood test operation.

Uber raises another $1 billion.

Walmart plans to test drone delivery of packages in the US.

Twitter releases brand analytics hub for marketers.

REI will close its stores on Black Friday with #OptOutside campaign.


Amazon CEO Jeff Bezos falls from #1 to #87 on HBR’s best-performing CEOs list.

Apple CEO Tim Cook says Apple Watch has 97% customer satisfaction in WSJ Q&A (reinforcing its “consumer delight” ranking) as Apple adds new shopping vertical in the app store.

Bill Blass readies global relaunch.

GM recalls 1.4 million cars in fourth recall for fire safety risks.

Google brings loyalty points to Android Pay, starting with Coca-Cola vending machines.

HBO CEO Richard Plepler talks about curated bundles and more in WSJ Q&A.

Kia commits to returning to the Super Bowl along with Avocados From Mexico.

Kohl’s is opening smaller stores in bid to refresh brand.

Lego declines to provide blocks to Chinese political artist Ai Weiwei.

Lena Dunham‘s Lenny gets web and ad support from Hearst.

Roots Canada cofounders sell majority stake in company to private equity.

Sony Pictures takes over Snapchat in a first to promote James Bond Spectre movie.

SXSW cancels “gamergate”-inspired harassment panel following harassment.

Toyota tests car-sharing in Japan.

YouTube promotes documentary about girls who code:


Gatorade takes the “dis” out of “disability” in “Win From Within” web series:

Schneider Electric launches “Life is On” brand campaign.

Tesco scares customers with Halloween “Spookermarket”:

& Jon Stewart discusses animal sanctuary career change in post-retirement appearance.

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