If you’re tired of major brands hopping on the sleep-deprivation bandwagon, then go back to bed—because Merck is jumping on this particular mattress, too.
The drug giant has partnered with the National Sleep Foundation to launch a new educational program, “Beyond Tired,” with videos that highlight personal stories about lack of sleep from four Americans, highlighting their “struggles and triumphs” as a way of motivating insomnia sufferers—and underscoring the importance of simply getting more shuteye.
Merck said it was “excited to collaborate with the National Sleep Foundation” on the branded-content effort “as part of our ongoing commitment to sharing resources and tools to help patients manage their insomnia. Each Beyond Tired story reinforces the need for open and constructive discussions about creating an individualized approach that must be prioritized and tailored over time.”
Aetna recently launched a “Sleep Matters” promotion centered around mitigating sleep deprivation as well. Marking its 125th anniversary in the US this year, Merck also released a report last week on workplace curiosity and innovation.