Halloween is the second-largest consumer holiday in the US. According to estimates, revelers will spend $7 billion this year on candy, costumes and spooky creature comforts.
We’ve already looked at what American Apparel is doing. Now, take a look at what other brands are doing to scare up business this Halloween:
This combo Pizza Hut-Pepsi branded video short is titled “How to Win at Halloween” but it should be titled “How to Win at Branded Content.”
IHOP stacks up on Halloween:
BTW, paralympian Josh Sundquist already made the greatest IHOP Halloween costume of all time. (IHOP was not involved, Sundquist says.)
In the UK, Tesco is offering shoppers a “Spookermarket” …
… while Sainsbury’s touts a spooky speaker app:
Burger King‘s Whopper bun isn’t just black—it’s also flavored with A1 steak sauce.
Kmart‘s “It’s not Weird” spots are dead-on perfect:
DIY your costume with Cotton, says The Fabric Of Our Lives™.
— Cotton (@DiscoverCotton) October 22, 2015
Starbucks is out for blood (as in “I vant… to suck… your Frappuccino!”)
— Frappuccino (@frappuccino) October 28, 2015
Walmart taps into the popularity of DIY videos with this how-to video:
UFC thinks ultimate fight phenom Rhonda Rousey is the scariest costume.
Gorilla Glue isn’t a brand you would think of for viral Halloween ads. And yet, Gorilla’s latest one-minute video has over 4.3 million views:
Real estate brokerage Coldwell Banker goes for the feels:
Diabetes UK promotes “Dress Diabolical” campaign:
This may be a spec ad for Skittles but it’s downright creepy:
This Halloween commercial for Sonic features corn dogs and fear.
Chipotle brings back its annual Boo-rito Halloween promotion:
As resale retail chain Savers proves, sometimes the best ad budget is no ad budget.
The integrated marketing continues with Jimmy Kimmel Live‘s Butterfinger ad sketch:
Target won kudos for casting a disabled model in its flyer, its virtual reality tie-in and fun candy-seeking app Treatster:
— Sarah Crumrine (@crumr018) October 27, 2015
Also on Twitter, is there anything more terrifying than “Give me a Malibu Black?”
— Malibu Rum (@maliburumus) October 29, 2015
After sneaking in a Goosebumps tie-in, Coca-Cola reiterates story of a haunted Seattle Coke machine.
— The Coca-Cola Co. (@CocaColaCo) October 27, 2015
A party foul by Trader Joe’s?
This radio commercial is seriously and unironically suggesting you hand out frozen vegetables for Halloween.
— astrosteve (@astrosteve) October 29, 2015
Trader joes really just aired a commercial urging their customers to come in and buy vegetables to give out on halloween… #whitepeople
— blokey (@DJtrailmix10) October 29, 2015
At Walgreens, do visual puns count as tricks or treats?
— Walgreens (@Walgreens) October 26, 2015
Finally, enjoy a bonus video of Boris Karloff selling Butter-Nut coffee in 1966. *shudder*