The latest branding and marketing news, campaigns and other happenings:
Facebook plans AI-based “My New Assistant” to help with everyday tasks.
IN OTHER NEWS:
Activision Blizzard buys Candy Crush app maker for $5.9 billion.
Duracell‘s Star Wars-related commercial may include movie spoilers. (More campaigns below.)
Ford chairman Bill Ford tells Bloomberg TV how driving is being transformed:
Google expects drone delivery to take flight in 2017.
HBO signs a four-year deal with Jon Stewart.
J.M. Smucker divests US canned milk business.
Jos. A. Bank celebrates anniversary with launch of 1905 label.
Peugeot signs deal with ATP as global sponsor.
Theranos CEO Elizabeth Holmes updates Fortune on Walgreens status:
Tidal adds video streaming with original programming including The No Small Talk comedy series.
Time Inc. braces for changes under CEO Joe Ripp.
Twitter replaces star with bursting heart as like/favorite icon.
— Twitter (@twitter) November 3, 2015
eBay invites holiday shoppers to “Wish Bigger” this season.
Gatorade “Moving the Game Forward” spot salutes athletes:
Johnnie Walker Blue Label presents “The Gentleman’s Wager II” with Jude Law:
Serena Williams promotes UN’s The Global Goals campaign on climate change.
The North Face brings VR to life in Seoul:
Walmart urges Americans to “Greenlight a Vet” to show gratitude to US service men and women.