Brand News: Volkswagen, Airbnb, Facebook AI and More


Matthias Muller - Porsche Volkswagen VW CEO

The latest branding and marketing news, campaigns and other happenings:

Volkswagen disputes the EPA’s new claim of defeat devices in the Porsche Cayenne Diesel, further pressuring VW’s new CEO and management team.

Airbnb integrates American Express services and sees Prop F crushed in San Francisco.

Facebook plans AI-based “My New Assistant” to help with everyday tasks.

Amazon opens its first brick-and-mortar bookstore, in its hometown of Seattle.

IBM global C-Suite Study shows execs overwhelmed with Uberization by disruptors and rivals.


Activision Blizzard buys Candy Crush app maker for $5.9 billion.

Apple, Google, PayPal, Amazon and Intuit form fintech coalition to lobby US lawmakers.

Duracell‘s Star Wars-related commercial may include movie spoilers. (More campaigns below.)

Ford chairman Bill Ford tells Bloomberg TV how driving is being transformed:

GoDaddy signs TBWA as AOR in cross-agency deal with Omnicom.

Google expects drone delivery to take flight in 2017.

HBO signs a four-year deal with Jon Stewart.

J.M. Smucker divests US canned milk business.

Jos. A. Bank celebrates anniversary with launch of 1905 label.

Peugeot signs deal with ATP as global sponsor.

Theranos CEO Elizabeth Holmes updates Fortune on Walgreens status:

Tidal adds video streaming with original programming including The No Small Talk comedy series.

Time Inc. braces for changes under CEO Joe Ripp.

Twitter replaces star with bursting heart as like/favorite icon.


Burberry holiday 2015 ad campaign features Romeo Beckham, Sir Elton John and other stars.

eBay invites holiday shoppers to “Wish Bigger” this season.

Gatorade “Moving the Game Forward” spot salutes athletes:

Johnnie Walker Blue Label presents “The Gentleman’s Wager II” with Jude Law:

Serena Williams promotes UN’s The Global Goals campaign on climate change.

The North Face brings VR to life in Seoul:

Walmart urges Americans to “Greenlight a Vet” to show gratitude to US service men and women.

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