#TimeFlies: UK’s EasyJet Celebrates 20 Years With New Plane, Wearable Tech



Twenty years ago, the UK had an incredibly strong economy. Seems like a prime time to launch a budget airline, no?

The founders at EasyJet thought so. Now, the UK’s biggest airline by number of passengers carried is celebrating two decades with a new ad campaign that shows off how time flies and crazy new uniforms. Meanwhile it also deals with the decidedly non-celebratory topic of airport-security issues raised by the explosion of a Russian plane over Egypt.

One thing EasyJet is proud of is its steady pricing over the past 20 years. As the Telegraph notes, a flight from London Luton flying to Glasgow, Scotland, in 1995 cost £29 ($44). Today, it is actually cheaper: £27.49.

One thing that has changed significantly is the brand’s uniforms. EasyJet is going all-in on wearable tech with redesigned uniforms covered in LED lights and built-in sensors. They have “built-in microphones so engineers, crew and pilots can talk to each other, CNET reports, and “the cabin crew uniforms are dotted with LEDs on the shoulders that show your flight number and destination.” Engineer uniforms have LEDs in the hood to help light up work areas and built-in video cameras so information can be easily shared with other engineers.


On the innovation front, EasyJet was one of the earliest adopters of direct online bookings by consumers. Chief executive Carolyn McCall notes that a lot has changed in two decades. “(Consumers) can get on a plane and go virtually anywhere in a day within Europe and beyond and that’s what people do,” she said, according to TheDrum.com.

Along with other airlines, EasyJet is currently focused on getting people stranded in Sharm el-Sheikh, Egypt, since the Russian plane exploded safely home.

McCall told the BBC that airport security needs to be tightened all across the globe. “This will be a global thing, not just an Egyptian thing or a North African thing,” she said. “And I think passengers will be happy about that and I think airlines will support that, because no one wants a security threat.


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