Pray For Paris: Brands Stand With France in Wake of Terrorist Attacks


Paris peace logo by Jean Jullien Nov. 2015

While people were quick to adopt the #peaceforparis logo created by London-based French graphic designer Jean Jullien, brands also responded to the Paris attacks on Friday night.

Facebook introduced a safety check and added a French tricolor filter to show solidarity with the victims and their loved ones and to help those checking on friends, colleagues and family.

In a Facebook post, Facebook’s Vice President of Growth Alex Schultz explained that Paris was the first time the Safety Check feature had been implemented for an event that wasn’t a natural disaster, having been introduced after April’s earthquake in Nepal. “There has to be a first time for trying something new, even in complex and sensitive times, and for us that was Paris,” he wrote.

Facebook Mark Zuckerberg Paris safety check

The company was criticized, however, for activating the feature for the terrorist attack in Paris and not Beirut, prompting Mark Zuckerberg to respond, above.

Twitter #prayforParis

On Twitter, the hashtag #ParisOuverte circulated as Parisians opened their doors on Friday night to give shelter to those on the streets.

Google Paris attacks black ribbon November 13, 2015

Google posted a black ribbon in memory of the victims of the attacks and extended support for Paris by announcing free calls to France via Google Hangouts. In a Google + post, the company wrote, “We’re thinking of you, Paris. No fees on calls to France, via Hangouts. #ParisAttacks.”

Pray for Paris Skype

Skype announced that “all domestic & international Skype calls to landlines & mobiles in France” would be free for the next few days, as did Verizon and Sprint.

Paris peace logo on YouTube

YouTube replaced its logo with the blue, white, and red French tricolour. Clicking the icon on the homepage leads to a dedicated news feed: “We Stand with Paris” featuring updates from France 24.

Amazon paid tribute to France on its US website with a French Flag on its homepage, followed by the words ‘Solidarite’ —

Paris attack France Amazon response

CEOs shared their sympathies, including Microsoft‘s Satya Nadella and Apple‘s Tim Cook:

Pray for Paris - Microsoft CEO Satya Nadella

Pray for Paris - Apple - Tim Cook

Airbnb issued the following advice to its hosts and guests in the Paris, where it was in the midst of #AirbnbOpen, an event for hosts with CEO Brian Chesky and CMO Jonathan Mildenhall in attendance. It’s also helping Parisian hosts who wish to offer free or reduced accommodation in response to the disaster.

Pray for Paris Airbnb #AirbnbOpen

NBC‘s Saturday Night Live changed its traditional “cold open” to a bilingual opening with the message, “We stand with you, Paris.”

Fashion brands, naturally, rallied around the City of Light, including Parisian brands such as Balmain, via its designer, Olivier Rousteing:

Pray for Paris - Balmain Olivier Rousteing

Pray for Paris - DKNY

Pray for Paris - Carolina Herrera

Pray for Paris - Tommy Hilfiger

Pray for Paris - Ralph Lauren

Pray for Paris - Cynthia Rowley

In a curious sidenote, a pre-existing clothing brand called Pray for Paris said it would cease trading and posted the following tweet:

Pray for Paris fashion label

Pray for Paris - t-shirt


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