Brand News: HP, Audi, Rolls-Royce and More


HP Titan Movado iOS wearable tech smart watch

The latest branding and marketing news, campaigns and more:

HP partners with Titan and Movado on wearable tech smartwatches, expanding its Engineered by HP program.

Volkswagen‘s Audi brand will pay millions to update engine software in the US while Renault Espace found to exceed emissions limit in Europe.

Rolls-Royce reportedly prepares to undergo major restructuring and job cuts.

Alibaba founder and CEO Jack Ma is in talks to acquire a stake in China’s South China Morning Post newspaper in Jeff Bezos-like move.

Apple Pay may launch in China in February as Samsung Pay expands in the US.


Adele‘s 25 joins elite club of artists with million-selling record launches.

Amazon founder Jeff Bezos lands rocket, joins Twitter.

Bertelsmann reportedly seeks to buy the rest of Penguin Random House.

Carlsberg expands unusual brand ambassador program in Asia.

Coca-Cola India revamps test marketing with app’s help.

Facebook has mastered the art of scaling its culture, according to Fast Company.

Motel 6 takes over as title sponsor of the Cactus Bowl.

Ryanair launches rock-bottom €5 ($5.32) flight sale.

Snapchat introduces Story Explorer tool in limited US rollout to start.

Stella McCartney wins brand of the year at the British Fashion Awards:

Volvo enables Christmas shopping deliveries to your car in Sweden-only move.

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