CES 2016: Fitbit, Misfit and Under Armour Launch Fitness Trackers

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Fitbit Blaze CES 2016

CES 2016 has no shortage of fitness trackers on show as wearable tech brands compete to help with those “Keep it lean in 2016” New Year’s resolutions to get more active (and self-quantified). Three big tracker launches today in Las Vegas to watch: the latest get-fit gadgets from Fitbit, Misfit and Under Armour.

Fitbit Blaze CES 2016

Fitbit today launches Blaze, its latest tracker: “Get fit in style with new Fitbit Blaze™ – the smartest, most motivating, most stylish fitness tracker yet. This versatile timepiece fits seamlessly into your life with a sleek design, an enhanced fitness experience with advanced coaching, easily interchangeable accessories, and the smart features you need to stay connected.”

While Wall Street analysts weren’t too happy about Fitbit’s move into Apple Watch territory, the Wall Street Journal‘s personal technology reporter, Joanna Stern, is a fan of the device (priced at $199.95):

Soundalike activity tracker Misfit is unveiling its latest wearable at CES today. The fiery and sunny name for the $99.99 system: Ray.

And in partnership with HTC, Under Armour today launches HealthBox, The Rock-endorsed $400 connected fitness system with its own tracker and app that ships on Jan. 22nd.

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