According to one estimate, by 2019 Muslims will be spending $484 billion on clothing and shoes a year, up from the $266 billion spent by Muslim consumers on clothing and footwear in 2013. And for the most part, major fashion brands have largely ignored the Muslim community.
There have been exceptions: in 2014, DKNY released a women’s capsule collection for Ramadan, the holiest month of the Islamic lunar calendar. Tommy Hilfiger launched an 11-piece Ramadan collection in 2015, while Net-a-Porter, Zara, Oscar de la Renta and Mango have also produced clothing for the holiday. Monique Lhuillier has produced caftans for Muslim women via the upscale Moda Operandi site, including a version in virginal white embroidered with cascades of field flowers.
This week, Dolce & Gabbana launched its first-ever collection of hijabs and abayas. The brand debuted a 20-image lookbook on Style.com/Arabia, featuring hijabs in black silk and beige charmeuse. There’s a hijab covered in large printed daisies. There’s another in polka dot. And, of course, there’s a lot of lace.
— Style.com/Arabia (@StyleArabia) January 6, 2016
As Style.com broke the news, “Storied Italian House Dolce & Gabbana has launched its very first abaya collection and makes its global reveal here on Style.com/Arabia. The collection comes in neutral hues—luxe black and sandy beige—while some abayas capture the Sicilian spirit of the house (and make a nod to the Spring 2016 collection) with printed daisies, lemons, and lush red roses.
The abayas and hijabs come in sheer georgette and satin weave charmeuse fabrics and include copious lace details along hems. They also appear to feature a lightweight and dramatic drape, which makes this debut collection rife with special occasion overlays to be worn to celebrate the inimitable dolce vita that is distinct to us in the Arab world.”