Brand News: Super Bowl Ad Blitz, McDonald’s Chocolate Fries and More


Heinz Super Bowl 50 #MeettheKetchups

The latest branding and marketing news and campaigns:

The Super Bowl 50 ad blitz continues: PepsiCo confirms that Mountain Dew is returning to the Super Bowl to promote its Kickstart line while Kraft Heinz Co. is suiting up to promote Heinz Ketchup with #MeettheKetchups campaign, which it’s teasing with the pixelated image above, as Uber shuts out rivals with Super Bowl Host 50 Committee deal. [Click here for more Super Bowl 50 branding news.]

Amazon releases first Dash-enabled devices that order their own supplies.

Nestlé fails to trademark the shape of KitKat in the UK, opening the door to copycat products.

McDonald’s Japan drizzles French fries with chocolate.

McDonald's Japan chocolate French fries


American Standard tests 3D printing of faucets.

Apple faces a setback with Apple TV executive departure as India retail becomes a focus.

AT&T opens submissions for Ed Tech accelerator.

Boeing airplane of the future concept focuses on connected human experience.

Drew Barrymore expands her brand into clothing and international e-commerce.

Equinox gyms launches Furthermore premium brand.

Gap expands Athleta with girls’ clothing line and personalized retail touchpoints.

Netflix tops analyst estimates and prepares to raise subscription pricing.

NRF Big Show in New York highlights RFID tech, “boundaryless retail” and borderless shopping.

Prada releases A/W 2016 menswear collection with a peek at women’s line to come.

Sky Go releases a redesigned user experience.

Staples and Office Depot extend merger deadline.

Starbucks app integrates Spotify to identify music played in-store as Spotify gets more social.

Volkswagen names BMW veteran Hinrich Woebcken its new North American regional leader.

W Hotels plans North American expansion.

Walmart merges technology teams and plans pay raises for more than 1.2 million workers.


Hasbro creates kid packs for Qatar Airways:

John Lewis (UK) promotes well-being with Little Ideas for Life campaign.

Unilever‘s Dove Men+Care brand rolls out a new take on the football highlight reel with a digital video campaign showing NFL stars Carson Palmer and Jordy Nelson in family moments rather than on the field.


Interbrand at CES: How brands are leveraging partnerships to keep pace

Inc.: What businesses can learn from charity:water’s approach to storytelling and partnerships

Wired: Facebook‘s profiled as Sheryl Sandberg promotes diversity at Davos

Fast Company: Study—Kids are scared that robots will take their jobs

Click here for our previous headline roundups … sign up for our free daily newsletter … and send brand news and tips to or ping us at @brandchannel.


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