The latest branding and marketing news and campaigns:
The Super Bowl 50 ad blitz continues: PepsiCo confirms that Mountain Dew is returning to the Super Bowl to promote its Kickstart line while Kraft Heinz Co. is suiting up to promote Heinz Ketchup with #MeettheKetchups campaign, which it’s teasing with the pixelated image above, as Uber shuts out rivals with Super Bowl Host 50 Committee deal. [Click here for more Super Bowl 50 branding news.]
Nestlé fails to trademark the shape of KitKat in the UK, opening the door to copycat products.
McDonald’s Japan drizzles French fries with chocolate.
IN OTHER NEWS:
American Standard tests 3D printing of faucets.
AT&T opens submissions for Ed Tech accelerator.
Boeing airplane of the future concept focuses on connected human experience.
Drew Barrymore expands her brand into clothing and international e-commerce.
Equinox gyms launches Furthermore premium brand.
Gap expands Athleta with girls’ clothing line and personalized retail touchpoints.
Prada releases A/W 2016 menswear collection with a peek at women’s line to come.
Sky Go releases a redesigned user experience.
Staples and Office Depot extend merger deadline.
Volkswagen names BMW veteran Hinrich Woebcken its new North American regional leader.
W Hotels plans North American expansion.
Hasbro creates kid packs for Qatar Airways:
Unilever‘s Dove Men+Care brand rolls out a new take on the football highlight reel with a digital video campaign showing NFL stars Carson Palmer and Jordy Nelson in family moments rather than on the field.
Interbrand at CES: How brands are leveraging partnerships to keep pace
Inc.: What businesses can learn from charity:water’s approach to storytelling and partnerships
Fast Company: Study—Kids are scared that robots will take their jobs