Brand News: Apple, Weight Watchers, Tesco and More


Apple iPhone 6S

The latest branding and marketing news and campaigns:

Apple reports biggest quarter ever while iPhone sales fall flat for the first time (iPad too) and company forecasts sales drop, with CEO Tim Cook citing “extreme conditions” in the global economy and a new push in India as China wanes, amidst monetization plans to add subscriptions to News app.

Weight Watchers tweet boosts company’s stock—and co-owner Oprah‘s wealth.

Playboy will kick off its post-nude magazine at the Super Bowl.

Twitter‘s departing product lead Kevin Weil is heading to Instagram as former Apple PR exec Natalie Kerris is reportedly eyed for top PR position.

Tesco aims to rebuild trust with suppliers after damning report claiming inflated profits.


AB InBev taps into US soccer fandom.

Absolut and Smirnoff take shots at the craft vodka market.

Chanel goes eco (and “conceptually sustainable“) in latest runway show.

Coach suffers as “it” handbags lose their appeal.

Coca-Cola brings Vio flavored milk to India.

Facebook investors anticipate good news in quarterly earnings report today.

Ford CEO Mark Fields joins IBM‘s board.

Google receives drone delivery receptacle patent to securely store packages.

Meredith and Media General terminate merger agreement.

Monsanto faces pollution suit in Seattle.

RBS takes a hit as CEO announces turnaround plan.

Snapchat sees US Democratic presidential candidates flock to its app.

Softbank plans to open a store staffed by Pepper the robot.


Belstaff releases “Worship the Ground” short film with Sir Ranulph Fiennes:

IKEA taps into adult coloring book craze.

IKEA coloring


Bloomberg: “Inside Facebook‘s Decision to Blow Up the Like Button”

Wired: “Imagining Football’s Future Through the Super Bowl of 2066”

Bloomberg: “New Look GE Has Little Room for Consumers, or Edison”

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