The latest branding and marketing news and campaigns:
Apple reports biggest quarter ever while iPhone sales fall flat for the first time (iPad too) and company forecasts sales drop, with CEO Tim Cook citing “extreme conditions” in the global economy and a new push in India as China wanes, amidst monetization plans to add subscriptions to News app.
Weight Watchers tweet boosts company’s stock—and co-owner Oprah‘s wealth.
— MarketWatch (@MarketWatch) January 26, 2016
IN OTHER NEWS:
AB InBev taps into US soccer fandom.
Absolut and Smirnoff take shots at the craft vodka market.
Coach suffers as “it” handbags lose their appeal.
Coca-Cola brings Vio flavored milk to India.
Facebook investors anticipate good news in quarterly earnings report today.
Ford CEO Mark Fields joins IBM‘s board.
Meredith and Media General terminate merger agreement.
Monsanto faces pollution suit in Seattle.
RBS takes a hit as CEO announces turnaround plan.
Snapchat sees US Democratic presidential candidates flock to its app.
Softbank plans to open a store staffed by Pepper the robot.
Belstaff releases “Worship the Ground” short film with Sir Ranulph Fiennes:
IKEA taps into adult coloring book craze.
Bloomberg: “Inside Facebook‘s Decision to Blow Up the Like Button”
Wired: “Imagining Football’s Future Through the Super Bowl of 2066”
Bloomberg: “New Look GE Has Little Room for Consumers, or Edison”