Toronto Maple Leafs Fans Await New Logo (Update: It’s Here!)


Toronto Maple Leafs player

While the 100-year-old Toronto Maple Leafs may be having yet another forgettable season, one thing within it will surely live on for years to come in the minds and on the sleeves of the NHL team’s fans. A new logo is coming on Tuesday, a thought that may have had many Maple Leaf fans concerned since it hasn’t changed that much in the past 89 years.

There is apparently nothing to worry about. A mockup of the logo for the Leafs, one of the NHL’s original six teams, has been floated out to the public via in the days before the grand unveiling of the new logo. It doesn’t feature the city’s skyline, an angry leaf ready for battle, or mascot Carlton the Bear, who once was named the second worst mascot in the NHL. Instead, it features – you guessed it – a maple leaf.

Toronto Maple Leafs nation fans

The introduction of a new logo may bring some excitement for fans of a team that won only three whole games in the entire month of January, sits at the bottom of the barrel of the Atlantic Division, and will likely miss the playoffs for the tenth time in eleven seasons. If nothing else, it will likely boost merchandise sales.

As Today’s Slapshot (which had a peek at the new visual identity) points out, it’s reminiscent of the logo that the team sported back in 1938 as well as the team’s look in the Sixties. It likely wouldn’t be a good idea to mess with it too much when the fan base is already in need of encouragement.

“The team has been down and out for a while, so I think a new look will mean something in spurring sales,” said Brian Darling, store manager of Hockey Life apparel and equipment in Whitby, to the Toronto Sun. “It’s one of the first changes we’ve seen in awhile and I’m sure Leafs fans who come in our place will be excited, though I’m a Colorado fan and the other manager here likes the Flyers.”

The introduction comes, surprisingly, when the team is on the road playing a game in Boston. Perhaps the Maple Leafs didn’t want to face immediate fan reaction at the arena or perhaps the team simply wanted a reason for fans to tune into something Leafs-related Tuesday.

Toronto Maple Leafs new logo 2016
: Here’s the new logo revealed Tuesday night (and below) an infographic (courtesy of and the team’s videos of the reveal.

According to the team’s press release, the goal is to pay tribute to the team’s storied past:

The logo, introduced to fans in tonight’s episode of ‘The Leaf: Blueprint’, was inspired by the classic Maple Leaf worn by the team from the 1940’s to the 1960’s, regarded by many as the most iconic and popular logo in team history.

“As an organization, we wanted to get back to our roots, when Conn Smythe first changed the team logo to the Maple Leaf in 1927,” said Brendan Shanahan, Toronto Maple Leafs President and Alternate Governor. “Inspired by the badge that he and his fellow Canadian soldiers wore during World War I, Smythe wanted his team to wear the badge with ‘honour, pride and courage. This is our goal for the next chapter in Leafs history. We are committed to restoring the Toronto Maple Leafs to a proud and prominent place and this classic logo will connect the team’s championship legacy with an exciting and proud future for our players, our city and for our fans.”

Inspired by the classic Leafs logo of the 1940’s to 1960’s, the club’s new mark has a number of design characteristics that distinguish it, including:

• The new Maple Leaf has 31 points, a nod to the year 1931 and a defining moment in team history with the opening of Maple Leaf Gardens. The new logo maintains a strong connection to the classic Leafs logo of the past while offering a fresh take on it for the future.

• The new badge contains a total of 17 veins, representing the year the franchise was founded (1917), and includes 13 veins at the top of the crest to commemorate the club’s Stanley Cup Championships.

• The outline, seen in the most recent version of this Maple Leaf from 1963-67, has been removed to create a cleaner, bolder look.

The Maple Leafs will unveil the team’s new uniforms incorporating the logo at the 2016 NHL Draft to be held June 24-25 in Buffalo, New York.


Toronto Maple Leafs new logo 2016


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