Enrich Not Exploit: The Body Shop Turns 40 with Renewed CSR Strategy


The Body Shop Enrich Not Exploit

As The Body Shop turns 40, it aspires to be the world’s most ethical and sustainable global business. To accomplish that goal, it has renewed its commitment to corporate social responsibility with a new global strategy, Enrich Not Exploit.

Founder Anita Roddick was an early proponent of business as a force for good in 1976 when she founded The Body Shop in 1976, which was acquired by L’Oréal in 2006 and has more than 3,000 stores in more than 60 countries.

“The Body Shop courageously pioneered new ways of thinking, acting and speaking out as a company,” said Jeremy Schwartz, Chairman and CEO, in a press release. “Our ground-breaking campaigns were ahead of their time and changed laws on animal testing, domestic violence and human trafficking. We were the first in beauty to use community trade and we still have the strongest programme in the industry. We are small, but we lead.”

Being truly sustainable “means shaping our business to work in line with the planet’s natural systems so they can replenish and restore themselves,” added Schwartz. “With our Commitment we’re challenging ourselves to go further than we’ve ever gone before to make a real, sustainable and positive difference.”

The company’s 14 targets in the new commitment—with a target date of 2020—include:

Enrich Our People

  • Double our Community Trade programme from 19 to 40 ingredients and help enrich communities that produce them
  • Help 40,000 economically vulnerable people access work around the world
  • Engage 8 million people in our Enrich Not Exploit™ Commitment mission, creating our biggest campaign ever
  • Invest 250,000 hours of our skills and know-how to enrich the biodiversity of our local communities

The Body Shop

Enrich Our Products

  • Ensure 100% of our natural ingredients are traceable and sustainably sourced, protecting 10,000 hectares of forest and other habitat
  • Reduce year on year the environmental footprint of all our product categories
  • Publish our use of ingredients of natural origin, ingredients from green chemistry, and the biodegradability and water footprint of our products
  • Develop an innovation pipeline that delivers pioneering cosmetic ingredients from biodiversity hotspots and which helps to enrich these areas

Enrich Our Planet

  • Build Bio-Bridges, protecting and regenerating 75 million square metres of habitat helping communities to live more sustainably
  • Reduce the environmental footprint of our stores every time we refurbish or redesign them
  • Develop and deliver three new sustainable packaging innovations
  • Ensure that 70% of our total product packaging does not contain fossil fuels
  • Power 100% of our stores with renewable or carbon balanced energy
  • Reduce by 10% the energy use of all our stores every year

Chris Davis, International CSR and Campaigns Director, said in the press release, “It means understanding how our business is contributing to our existence on the planet, understanding what we need to change to contribute to a sustainable future by working backwards from a visionary end point to the here and now and asking ourselves what comes next. We’ll continue to work in partnership with suppliers, NGOs, academics, governments and other businesses to deliver the innovation and changes needed to make our ambitions a reality.”

The Body Shop