Healthcare tech company Zocdoc has just had a facelift, unveiling a new dynamic logo dubbed Zee—a line drawing of the letter Z and two eyes that evokes an always-changing patient face.
Zocdoc’s new look with its yellow palette “eschews the traditional blues and greens and common cross and staff symbols of healthcare design,” says the company in a press release.
“With this redesign, we are finally matching our design philosophy with the ethos of our brand,” Zocdoc VP marketing Richard Fine.
Zocdoc’s mission has been to give power to the patient, providing millions of people in-network, neighborhood doctors and help booking appointments instantly online. As its acumen and network grew, its legacy logo needed an update.
“Zocdoc is reimaging what it means to be a patient, giving people the help they need beyond just when they’re wearing a paper gown in the exam room,” said Zocdoc founder and CEO Oliver Kharraz. “Now, our image reflects our vision and is a powerful outward signal of the role we play for patients as a center of care.”
Zocdoc serves 60 percent of the US population in partnership with independent practitioners and health systems to improve patient access to care, reports the company. The average national wait time to see a doctor is nearly three weeks while the average Zocdoc wait time is 24 hours.