IN THE NEWS:
SXSW Interactive gets underway in Austin, where a flurry of brands unveil their tech innovations, including Gatorade‘s smart bottle technology to alert athletes when it’s time to hydrate, Kodak’s launches visual storytelling app and Poncho, in wake of GE partnership, making a bigger play for brands, all seeking emotional engagement with consumers.
Cadbury tests Snapchat advertising to promote Easter Creme Egg in the UK.
Huawei launches a mobile payments service.
Apple will unveil its next iPhone on March 21st, a day ahead of its FBI encryption battle,
IN OTHER BRAND NEWS:
GM buys Cruise Automation to accelerate self-driving car business.
Lloyds Bank goes for a gallop in follow-up to 250th anniversary campaign:
Napster founder Sean Parker woos studios with videocentric The Screening Room.
PepsiCo looks to brand extensions of its big five beverages in India.
S.C. Johnson CEO vows to make transparency and citizenship a cornerstone of his business.
Time Warner Cable expands addressable TV advertising.
& from The Guardian: “Apple, Trump, the government: can anybody find me someone to trust?”