SXSW 2016: Scotts Miracle-Gro Debuts the Connected Yard


Scotts Miracle Gro Connected Yard

Scotts Miracle-Gro just leapfrogged into smart yards at SXSW with its branded Connected Yard platform and Gro app.

A leader in the lawn and garden category for nearly 150 years, the Connected Yard marks the first time the Internet of Things steps outside. “The Smart Home now broadens its footprint, with the yard as the next natural step in harnessing technology on behalf of consumers,” according to a press release.

Gro connects hyperlocal data to your yard, noting temperature, humidity, wind, soil and bug conditions. It then creates easily accessible bits of instructions and information, highly visual and personalized.

“Gro welcomes everyone into the garden, helping them to succeed,” said Patti Ziegler, Chief Digital and Marketing Services Officer, in the press release. “Our Gro application will suggest interesting and fun project ideas. We will give people great advice on what to do, and how to do it, based on their exact location and the time of year. We will increase the ability of all gardeners, but particularly new gardeners, to succeed in having healthy lawns, gorgeous flowers and shrubs, and tasty home-grown vegetables.”

Miracle-Gro’s Connected Yard platform knows recent weather and rainfall and what types of plants are most likely to succeed in each location down to soil type. Expert advice is dispensed along with visual instructions.

Launch partners—part of the “Works with Gro” program—include smart water controllers Blossom, Rachio, Green IQ and Lono and soil sensor companies PlantLink and Parrot. “Moisture sensors and smart water controllers could save millions and millions of gallons of water if widely adopted and could substantially cut water use dramatically all across the nation,” said the press release.

Scotts Miracle Gro Connected Yard

“What makes this platform particularly intriguing, besides being open, is that it doesn’t simply rely on sensors,” notes BetaNews. “Its pairing with local weather data means the platform can work even smarter. It will even know the types of bugs and soil in your area. By linking this all to the iOS app, end users can gain even better control of their yard.”

Last year, Scotts Miracle-Gro  made Forbes’ 100 Most Reputable Companies in America list—as well as nearly $3 billion in global sales. It is the natural leader in pioneering yard-connectivity—just in time for summer


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