Brussels Terrorist Attacks: How Brands Are Responding

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Tintin Brussels terrorist attack response 22 March 2016

As dozens of people are reported dead and injured in an ISIS-coordinated terrorist attack, which started with two explosions at 07:00 GMT at the Brussels airport followed by another an hour later at the city’s metro station, our hearts go out to those affected. How some brands are responding today on social media:

Brussels Airport, dealing with the logistical and emotional aftermath, remains closed for the foreseeable future.

Starbucks confirmed one of its airport employees was injured in one of the explosions as it closed all its Brussels stores today:

“We are deeply saddened by the senseless acts that have taken place in Brussels today. Amidst reports of attacks targeting Brussels Airport and at a metro station, initial indications are that an explosion took place outside of a store within the airport. While one partner (employee) was injured we can confirm that all our partners have been accounted for and are safe. This store and all other Starbucks stores in Brussels will remain closed until further notice. We are monitoring this situation closely, and will provide additional information as it becomes available.”

Marriott International, which is waiving cancellation fees: “We are deeply saddened by the tragic events in Brussels and our thoughts and prayers go out to the victims and all those impacted. At this time, all of our guests and employees have been accounted for and there has been no direct impact to our hotels. The safety and security of our guests is always a top priority. We will continue to monitor the situation.

Given the ongoing situation, we are sensitive to the potential impact on our guests. As such, we are waiving cancellation fees for guests holding existing reservations at all four Marriott properties in Brussels for the immediate future. Additionally, we are working with our group and special event customers on a case by case basis.”

Brussels Airlines has been on the front line of responding to the crisis at its home airport:

Other airlines including Delta and Air Canada are responding:

Delta Airlines: “This morning at approximately 8:15 am local time explosions were reported in the departures area of Brussels Airport in Belgium. The terminal was evacuated and is now closed with local emergency services onsite.

Delta’s flight DL80, a Boeing 767-300ER with 151 passengers and 11 crew, from Atlanta to Brussels landed safely at the airport and all customers have deplaned. Delta’s flight DL42, a Boeing 767-300ER with 144 passengers and 11 crew, from New York to Brussels was diverted to Amsterdam. The airport remains closed for any flights to and from the Brussels Airport in Belgium.

Delta will be actively working with customers with flights booked to, from or through Brussels to reaccommodate their travel plans. Delta has issued a travel waiver to assist impacted customers in rescheduling flights as necessary. Details of the waiver are available on delta.com.”

AT&T, Verizon and Sprint are offering (along with Virgin Mobile and Boost Mobile) are offering free calls to Belgium.

Tintin Brussels terrorist attack response 22 March 2016

Tintin, the comic book character whose creator, Hergé, was from Brussels, changed its Facebook page banner to a mournful silhouette with the statement: “Une bulle noire! Bruxelles en deuil! A black speech bubble, Brussels in mourning! #JeSuisBruxelles #Brussels #Attacks #Maelbeek #brusselsattack #brusselszaventem #BrusselsAiport”:

Others are circulating this defiant image on social media representing one of Belgium’s iconic foods — the city’s famed frites (fries) — even though it’s a 2008 Burger King ad from New Zealand:

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