Fisher-Price on Monday named New York-based designer Jonathan Adler—whose giraffe lamp and menagerie of fun, poppy and “happy chic” designs are already a staple in design-forward, mid-century modernist nurseries—its creative director for consumer products to design an elevated baby collection appealing to millennial parents.
From the press release:
Fisher-Price, a leader in early childhood development and one of Mattel, Inc.’s leading brands, announced the appointment of renowned potter, designer and author Jonathan Adler as Creative Director. This appointment furthers the brand’s business strategy to elevate its appeal with millennial parents through unique collaborations.
It’s never too early to develop a baby’s sense of style. That’s why Fisher-Price® has partnered with iconic potter, designer and author Jonathan Adler.
“Fisher-Price is an iconic and beloved global brand and it has been a dream to collaborate with them. My goal is to marry modern design with the brand’s expertise in early childhood development,” said Adler, who added that he was delighted to be approached by Fisher-Price to boost its design sensibility and compete with the likes of DwellStudio and other baby chic brands. “Babies – and parents – deserve baby gear and toys as stylish as they are.”
In a multi-year agreement, Adler is consulting on style direction for Fisher-Price to be interpreted and applied by internal designers and external consumer products partners for children ages zero-to-five years old. His work will debut this fall in Fisher-Price baby gear, newborn toys, crib bedding, nursery décor and infant apparel, and his impact will be seen more broadly in 2017.
“Jonathan’s influence will bring a modern sensibility to our iconic design,” said Jean McKenzie, Executive Vice President of Fisher-Price Global Brands. “While staying true to what we‘ve always stood for– enriching developmental play, quality and safety – we are contemporizing form, function and style to write a new chapter in our brand history.”
What to look forward to, according to the brand’s Adler microsite:
Why We’re Good Together: We’re coming together with an influential designer to marry his modern design with our expertise in early childhood development. The result is products that are not only beautiful to look at, but highly functional and deeply enriching.
Meet the Friendly New Faces! Thorough research (and equal amounts of experience) confirms that children respond well to faces. Animals represent how families share nurturing care, conversation, and pure fun. These fresh new faces are sure to be a friendly addition to any family!
Modern Design and Signature Prints: The perfect blend of irreverence and pop happens here. Bold geometric prints and patterns bring modernity to our signature Fisher-Price brand in a classically chic way. The prints are fashionable and contemporary, while providing a visual connection to our brand.
Fun, Bright, High-Contrast Colors: While clean, white space, and simplicity are key to our visual identity, so is adding pops of bright color to our products for a result that’s simply joyful. It’s this high-contrast combination that we know babies love, and our use of on-trend colors that appeals to parents’ sense of style.