Brand News: Facebook ‘Sees’ For the Blind, Twitter’s NFL Deal and More

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Facebook accessible to blind visually impaired

IN THE NEWS:

Facebook becomes accessible to visually impaired and blind people with introduction of artificial intelligence and visual recognition tool that describes images — for iOS and English text to start.

Twitter wins rights to stream NFL Thursday night games.

IKEA tests kitchen remodeling using virtual reality as HTC Vive game.

Toyota and Microsoft partner on joint venture for connected in-car intelligence.

HP unveils world’s thinnest laptop: the AAA battery-thin 10.4 mm Spectre 13, which comes in Apple-rivaling metallic and a new logo.

IN OTHER BRAND NEWS:

Anheuser-Busch sued because Leffe not made by monks.

Apple Pay adds Barclays to land all major UK banks.

Disney CEO Bob Iger disappointed as second-in-command Thomas Staggs quit.

Gap apologizes for ED Kids campaign with Ellen DeGeneres deemed racist.

Google kills Nest‘s Revolv smart home hub.

HSN expands product placement deals with Hollywood films.

Selfridges welcomes all shapes and sizes to new Body Studio.

Subway adds calorie counts to US menu.

Target opens Cartwheel app to third party coupons.

Walmart is the biggest brand yet to switch to cage-free eggs.

Yahoo Sports expands live streaming with MLB.

CAMPAIGNS:

Armani highlights new eyewear collection with #FramesofLife branded content short film series:

ASICS promotes Tiger collection with “One with the city“:

Burberry promotes Mr. Burberry with short film directed by Steve McQueen:

Honey Maid introduces “Wholesome Button” with latest ad campaign.

Jeep extends Super Bowl campaign with Snapchat activation.

Listerine aims to become a lifestyle brand, Ad Age reports.

Staples reimagines the store with co-working and #MakeMoreHappen options.

Starz introduces standalone subscription option with $8.99 streaming mobile app:

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