Brand News: Coca-Cola, Domino’s, AT&T and More

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Coca-Cola hilltop Coke ad

IN THE NEWS:

Alaska Air may retain Virgin brand post-merger.

AT&T launches B2B marketing campaign.

Detroit Pistons email messages change with each interaction.

Coca-Cola remasters iconic “Hilltop” commercial:

Domino’s tests “zero click ordering” mobile app.

Domino's zero click app

eBay follows Amazon with branded packaging for sellers.

Google‘s Nest may compensate customers for shutting down $300 Revolv smart-home platform.

Gucci ad campaign banned for showing ‘unhealthily thin’ model.

Juno will soft launch in US this month as the anti-Uber service.

Medium unveils tools and monetization options for publishers.

PacSun reportedly prepares Chapter 11 bankruptcy filing.

Pfizer walks away from Allergan deal.

The Royal Bank of Canada and the University of Toronto partner on ONRamp to support entrepreneurs.

& Amazon, according to Jeff Bezos: “We never claim that our approach is the right one.”

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