Brand News: MTV, Starbucks, Nescafe and More


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MTV returns to music programming, including rebooting Unplugged—and reviving Cribs on Snapchat.

Starbucks announces personalized real-time offers during quarterly earnings call.

Nescafe tops Interbrand‘s just-announced Best Swiss Brands report.

Alphabet stock slides as Google‘s cost-per-click advertising revenue drops.

Apple sees China block iTunes book and movie sales.


adidas drops interactive cubes in European cities.

AMC launches Snapchat-like Fear Stories to promote Fear the Walking Dead.

Angry Birds turn green for Earth Day and signing of COP21 Paris climate change agreement.

Comcast touts cable’s advantage as future of TV in drive for innovation.

General Mills hopes pumpkin spice Cheerios will revive soggy sales.

Germany issues widespread car recall to check car emissions.

Honda promotes safe driving with #PhonesDownEyesUp campaign.

JCPenney taps Pinterest to reach moms.

McDonald’s US sales rise on all-day breakfast and promotions.

Nike shakes up top management team.

Nissan US ad campaign touts availability of Leaf now over Tesla 3 reservations.

Victoria’s Secret may phase out swimwear to refocus on lingerie.

W Hotels and Billboard partner on live music series.

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