#LuxuryWatch: Chanel, Best Swiss Brands, Ferrari, Louis Vuitton, Inditex


Chanel Crystal Glass Storefront

Interbrand Regional Director EMEA/LatAm Rebecca Robins, co-author of Meta-luxury, shares her highlights for the week in luxury:

A stunning fusion of past and future in this pioneering Chanel boutique in Amsterdam. Cast from solid glass in Venice, the bricks were composed using groundbreaking technology to create a truly captivating window into the brand.

Chanel Crystal Glass Storefront

Inside Inditex. An insightful exclusive via Business of Fashion.


The price of playing with Louis Vuitton‘s trademark. Great piece from South Korea on the $12.5 million cost to a fast-food owner who came too close for comfort with his brand name.

The new economy of affordability. A great read on the reverse dynamics of demand and desire. Ferrari’s waiting lists command earning rights of “commitment and decorum” while Ford’s foster social viability.

Ford GT

Best Swiss (Luxury )Brands 

Interbrand has just released our study of the Best Swiss Brands 2016. Unsurprisingly, luxury brands feature prominently in the 50 most valuable brands, amongst a total of 15 watch brands represented. And in an industry where the majority of those brands are owned by one of the major groups, we see two of the independents firmly in the ascendant.  The most valuable Swiss luxury brand continues to be Rolex (no. 3) with a brand value of 7.38 billion (Swiss Francs), while Audemars Piguet is one of only two brands in the entire study showing double digit growth, with an 11% increase in brand value. Read the full report.

Interbrand Best Swiss Brands

A gentlemen’s agreement holds true at Chanel and is a telling reminder of the value of doing the right thing. An ever-present challenge facing the luxury industry is the risk to its knowledge economy. Under the subsidiary Paraffection (the clue is in the name), Chanel continues to secure the future of savoir-faire represented by the highly skilled artisans and craftsmen, often going back generations, whose unique expertise has been fueling everything from embroidery to button-making to millinery.

Lessons in culture, as Steinway continues to seek relevance with new generations.


Words of the week

The libraries that are thriving in and on tech.

Rebecca Robins is Regional Director, EMEA LatAm at Interbrand and co-author of the book Meta-luxury. Beats and tweets: @robins_rebecca

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