Old Navy Ad with Interracial Couple Sparks a Social Media Firestorm

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old Navy Interracial Couple Ad

Sometimes, social media gets it just right. The most recent example is the pushback against racist trolls for an Old Navy ad featuring an interracial couple—similar to the controversy surrounding Cheerios’ 2013 ad with a mixed-race family.

“We are a brand with a proud history of championing diversity and inclusion,” said Old Navy spokeswoman Debbie Felix in Fortune. “At Old Navy, everyone is welcome.”

Jezebel reported the racist comments some users posted such as, “This miscegenation junk is rammed down our throats every direction.” Another read: “Interracial couples are a fraction of US marriages. Who is the target demo.” One tweet, quickly deleted, described mixed-race people as “mystery meat.”

One Twitter user, a self-proclaimed European rights activist, said Old Navy was promoting “forced integration” and “white genocide.”

Others vowed to “never step into an @OldNavy store again.”

The woman who appeared in the ad, Grace Mahary, thanked supporters on Instagram: “In light of the controversy revolving around my pretend family… I am proud to be representing interracial love, multiculturalism, and most importantly, a mentality that supports opportunity for all ethnicities. Thanks @oldnavy #lovewins #hatefreezone.”

Twitter users responded en masse posting photos of their own interracial families using the hashtag #LoveWins.

Sen. John McCain’s son, Jack, a Navy helicopter pilot married to Air Force Officer Renee Swift McCain, a black woman, posted pictures of his family online.

Renee McCain tweeted, “I was just in @OldNavy this weekend! Bought something for me and my husband. #LoveWins.”

The original use of hashtag #LoveWins trended on Twitter last year when the US Supreme Court ordered states to recognize same-sex marriage.

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