Jaguar Land Rover, Coca-Cola Step Up to Sponsor Invictus Games


Invictus Games 2016

Jaguar Land Rover has stepped up to serve as the presenting sponsor for the second Invictus Games for wounded, ill and injured service members. Coca-Cola is sponsoring the event as well, leading the gallery of brand partners supporting what has become one of the world’s thrilling sporting competitions.

Jaguar Land Rover Invictus Games

Founded by Britain’s Prince Harry, the games were first held in the UK and this week are taking place in Orlando at the ESPN Wide World of Sports complex. About 500 military athletes from 14 countries will compete in 10 sporting events.

As a complement to its sponsorship of the event and both UK and US teams, Jaguar Land Rover is hosting the Jaguar Land Rover Wheelchair Rugby Exhibition Match on Wednesday.

WWE star John Cena and actor Wilmer Valderrama will anchor the event, while celebrity players including NFL wide receiver Eric Decker and his wife, country singer Jessie James Decker, Dancing with the Stars celeb Derek Hough (who’s taking this season of the TV show off), and DWTS winner and champion US Olympic gymnast Shawn Johnson.

Jaguar was the presenting partner of the original Invictus Games in London in 2014. Prince Harry came up with the idea after traveling to Colorado in 2013 for the Warrior Games, a competitive sporting event for wounded service men and women from all branches of the US military.

Meanwhile, Coca-Cola is helping out as an official supporter of the Orlando games in what the company called “a natural extension of its long association with multisport events like the Olympic Games, Paralympic Games and Special Olympics.

“This legacy of support, combined with the company’s longstanding partnerships with global sporting organizations, made Coca-Cola the perfect fit for the Invictus Games Orlando 2016,” said Peter Franklin, group director of worldwide sports for Coca-Cola.