It’s a busy week for Shazam for Brands, the music discovery app’s platform that launched in April with an invitation to marketers to play.
On Monday, it debuted in the first brand integration for James Corden’s “Carpool Karaoke” as part of the McDonald’s/Coca-Cola co-branded #SipShareWin sweepstakes that was promoted in a segment featuring Selena Gomez as the musical passenger for the The Late Late Show CBS host.
Showcasing Shazam’s visual recognition technology, McDonald’s customers can Shazam the microphone on the campaign’s co-branded cup to access one of 10 song lyrics and record a personal karaoke video and share on Twitter or Instagram through August 1st.
Meanwhile, across the ocean in the balmy south of France, Shazam for Brands is popping up all over the Cannes Lions International Festival of Creativity.
— Shazam for Brands (@shazamforbrands) June 20, 2016
As the official music partner for Cannes Lions 2016, Shazam’s wide-ranging sponsorship of the world’s biggest advertising and marketing festival includes:
• Beacon-embedded signage at registration (with the call to action “Shazam now to experience the Sound of Cannes”) while Shazam data is informing the music played on the festival’s main stage at the Palais where keynotes and panels are held.
• Billboard and beacon-enabled coasters (above) on the Carlton Terrace, a popular spot for networking and hobnobbing.
• Shazam Chief Revenue Officer Greg Glenday is also speaking on Thursday at the OMD Oasis on “The Internet of Experience” and can point to Shazam campaigns with brands including Levi’s, Clinique, Apple Music, Pepsi’s Mountain Dew and Disney’s Ant-Man movie to illustrate this conversation:
The world is moving beyond standalone devices into a new era where everything is connected and data is everwhere. In the era of the connected consumer, opportunity and challenge lie ahead, with marketers grappling with the sheer volume of data and its business implications. The connected car and home are two of many battlegrounds; the prize is personalised products, services and marketing in a non-interruptive manner. Join us as we discuss the promise of anticipatory marketing.
• Also on Friday, Cannes Lions attendees can check out a Shazam-enabled MEC Wavemaker performance that will include content from the performers, British band Broken Witt Rebels, including a SoundCloud playlist and videos.
CRO Greg Glenday’s take on the overall Shazam activation at the 2016 Cannes Lions festival, where its Coors Light campaign is also in the running for awards?
“Shazam’s presence provides attendees a unique way to interact onsite with Cannes Lions and major agency activations via physical and digital assets to deliver relevant and innovative experiences. We have Shazam-enabled everything from the registration entrance to coasters at the Carlton Terrace to our data informing the music inside the Palais. This week has served as validation of how brands are leveraging Shazam to create an unprecedented engagement.”
Interested to find out more? Click here for more information on Shazam for Brands.