Brand News: Starz, Hershey, Tidal, Amazon & More


Lyft Ghostbusters ghost ecto vehicle

Our latest brand news briefing:

Lionsgate signs deal to acquire pay cable programmer Starz.

Hershey rejects unsolicited $23 billion takeover offer by Mondelez.

Apple is reportedly in talks to acquire Jay Z’s Tidal music service.

In other news:

Absolut teams with Deadmau5 for virtual night out with VR game and collectible headsets.

Amazon announces the return of Prime Day sales bonanza on July 12th as Walmart takes on Amazon with free shipping offer.

Apple gets colorful with global “Shot on iPhone 6” billboards as iAd network shuts down.

BMW and Intel reportedly partner to develop driverless cars with Mobileeye.

Chipotle CMO Mark Crumpacker indicted in New York City cocaine bust.

Google Capital invests in, marking Google’s first investment in a public company.

IKEA recalls over 36 million Malm chests and dressers over safety concerns after six kids died.

JetBlue introduces book vending machines in Detroit.

Lands’ End hires Scott “The Sartorialist” Schumann to shoot new Canvas collection.

Lego Taiwan reconnects a father with his son’s imagination:

LinkedIn launches programmatic buying for display ads.

Lyft celebrates Sony‘s Ghostbusters film with multi-city promotion dispatching the Ecto-1 vehicle.

McDonald’s names Ogilvy’s Colin Mitchell global VP of brand, reporting to global CMO Silvia Lagnado.

Mister Softee wins legal battle as judge rules jingle is all theirs.

Netflix is determined to launch in China.

Nike chairman Phil Knight steps down as Apple CEO Tim Cook steps up as lead independent director.

Nissan focuses on brand consistency.

Sam Adams brewer seeks to trademark “Brexit.”

Starbucks and Nike lead ranking of brands acing Instagram engagement.

Tesla involved in first autonomous car fatality in the US.

& Hallelujah—the Bible is coming to virtual reality.

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