Sheep With a View: Ovine Branding Campaigns in Norway, Faroe Islands


Sheep Faroe Islands

Sheep are playing an important branding role these days for both Norway and the Faroe Islands.

For starters, Visit Norway has created a tourist promotional campaign by following five sheep—Heidi, Erik, Frida, Lars and Kari—from different areas around the country, posting pictures with hashtag #SheepWithAView.

Travelers are encouraged to do the same and take pictures of the sheep on their adventures.

Visit Norway said more than 2 million sheep are released annually around Norway to roam freely through the countryside. As a result, trekkers often encounter sheep on their journeys and can check-in with the Norwegian Trekking Association website to help farmers bring herds back from the mountains in the fall.

The campaign’s Instagram account, @SheepWithAView gained 9,000 followers in 10 days and videos are also being posted on YouTube.

Visit Norway also notes that drivers should be prepared to stop for the animals if they see a danger sign with a sheep on it on the roadside.

In a similar move, Faroe Islanders are outfitting their sheep with cameras to create Sheep View 360. Tired of waiting for Google to map their archipelago, Faroe Islanders are letting their ovine population do the leg work.

The Faroe Islands consist of 18 major islands about 400 miles off the coast of Northern Europe, between the Norwegian Sea and the North Atlantic Ocean, halfway between Iceland and Norway.

A local shepherd and islander, Durita Dahl Andreassen of Visit Faroe Islands, fitted five of the island’s sheep with 360-degree cameras that send her photos with GPS coordinates, which she then uploads to Google Street View.

“Here in the Faroe Islands we have to do things our way,” said Andreassen, in The Guardian. “Knowing that we are so small and Google is so big, we felt this was the thing to do.”

The Faroe Islands’ sheep population is about 80,000, while humans number 49,188. The humans behind the project want Google to complete their mapping project and have launched a petition with hashtag #WeWantGoogleStreetView.

“To me, it is the strangest thing that I cannot show my friends in other countries where I am from,” said Andreassen to Condé Nast Traveler. “My home country is beautiful, green, and kind of undiscovered to the rest of the world—and I want to share it with the world.”

Anyone can create a Street View experience and upload their photos to the Google mapping site and the search giant will even lend their equipment to budding cinematographer/trekkers.

So far, the sheep are doing a good job for local tourism in both locales — but ewe already knew that.


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