Brand News: Coca-Cola Promotes Unity, Katy Perry’s Rio 2016 Anthem


Coca-Cola racial harmony We Live As Many We Stand As One ad US July 2016

Coca-Cola joins racial unity conversation with full-page “We Stand As One” ad in USA Today.

US Congress overrules tough state measures with new federal GMO labeling rules.

Apple is reportedly kicking the tires on Formula One commercial rights.

Bayer sweetens offer for Monsanto.

Best Buy offers a fresh take on college in new back to school campaign.

Rio 2016 sees Katy Perry release first tune in two years with “Rise” anthem for NBC as Channel 4 “We’re the Superhumans” ad promotes Paralympians ahead of Olympics.

Fiat Chrysler adds 1,000 US jobs to keep up with Jeep demand.

Ford‘s collaborative robots, or co-bots, are building cars and making coffee at its Germany plant.

Gatorade, Google, Honda, Snickers and the Ad Council‘s “Love Has No Labels” compete for 2016 Emmy Award for Best Commercial.

Google gets go-ahead for female-centric emoji as Cheapflights brings emojis to travel search.

Herbalife sees FTC says it’s not a pyramid scheme but must pay $200M for misrepresentation.

Mastercard‘s new logo is all about “staying power” says CMO Raja Rajamannar.

Smart USA has fun with Pokemon GO as T-Mobile gives players free data through Aug. 2017.

Taco Bell turns sales around with bundled deal.

Twitter opens audience API to all brands.

U by Kotex partners with on period products donation drive.

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