Kanye West and Balmain Collaborate on 7-Minute “Wolves” Video


Kanye West x Balmain - Wolves

Kanye West on Friday released the second music video from The Life of Pablo album — “Wolves” — which features appearances by the likes of Australian singer Sia and rapper Vic Mensa; his wife, Kim Kardashian West; and other models including sister-in-law Kylie Jenner, Cindy Crawford, Joan Smalls, Jourdan Dunn and Alessandra Ambrosio. But the real star may be what they’re wearing.

Kanye West - Wolves - Balmain - Kim Kardashian

Director Steven Klein shot the stark black-and-white video which portrays a bleak fashion show, beginning with the models being reanimated. Kim and Kanye wear the outfits that the recently-sold French fashion house Balmain created for their appearance at the Met Gala this year, while the rest of the cast wear Balmain apparel that’s similarly beaded, glowing and flowing.


“This is definitely one of the most incredible campaigns I’ve ever done. When I saw Kanye singing, Kim moving, the models walking and crying, the tears on Kanye, the tears on Kim—I was just like, ‘Wow,’” said Balmain’s creative director, Olivier Rousteing, to Vogue about the branded entertainment collaboration.

Balmain x Kanye West Wolves crying

“I called Kanye and I said, ‘I would love to create a campaign around your music, your lyrics, and your aesthetic,’ ” Rousteing added. “I think that’s what is interesting: It is a campaign based on music. That was really important for me.”

Balmain x Kanye West x Fear of God - Wolves

As Vogue notes of the music-meets-fashion juxtaposition,

The rapper wears his outfit from the Met Gala, a beaded jacket made in collaboration with Rousteing, white tee, and Fear of God jeans. (A first, perhaps, that another brand has featured prominently in a luxury brand’s ad campaign.) “Kanye has a great culture of what he thinks is cool in fashion, and I have my ideas. I think the mix of us made this jacket. Kanye loves denim, I love couture embroidery . . .  mixing my point of view with his point of view made this jacket spectacular,” said Rousteing.

Balmain and its young creative head, who took over the iconic French fashion house in 2011, have long been favorites of West and the Kardashian family. The Wests starred in Balmain’s Spring 2015 menswear ad campaign and collaborated on garments worn by the Kardashian-Jenner family to the adidas x Yeezy Season 3 show at Madison Square Garden earlier this year. Kendall Jenner also modeled in last year’s H&M x Balmain website-crashing collection.

Check out “Wolves” below —


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