For millennials, emoji have become essential to communication. After all, what says “I’m totally kidding” better than ?
GE, the world’s premier digital industrial company, has been speaking emoji since December 2014, when it first launched its Emoji Science campaign (complete with an Emoji Table of Experiments) as part of an effort to make science fun and relevant for the tech-savvy generation. Five months later, the multinational conglomerate partnered with Bill Nye the Science Guy to create a web series called “Emoji Science,” in which the popular ’90s television personality explains basic science concepts with emoji.
But recently, GE took its marrying of emoji and science one step further. In honor of World Emoji Day on July 17 (yes, that’s a thing), the corporation launched a Facebook Messenger bot to test your emoji skills in the first Emoji Science Decoding Challenge. The bot is named Dot (an homage to Thomas Edison’s affectionate nickname for his daughter Marion), and she’s ready to quiz you with emoji codes representing science facts or various moments in science history.
Here’s how it works: Simply send the message “Hi Dot” to the bot via Messenger and she’ll respond immediately with a quick video on the rules of the game. Then come the emoji codes, ranging from simple to complex. You’re allowed two guesses and one hint for each code. Each correct answer is worth 3 points, but you lose a point for every incorrect response and every hint you request. Piece of , right?
— gecareers (@GECareers) July 19, 2016
There are 30 emoji codes in total. If you complete the challenge with one of the higher scores, you’ll earn the title of “Emoji Genius” and become eligible to win a summer-themed swag bag containing all sorts of emoji-branded beach gear. You could even win a trip to EmojiCon in San Francisco this fall!
Just last week, Bill Nye took on the Facebook bot and earned the coveted genius title (no surprise there). He quickly called on comedian / TV host Larry Wilmore and model Karlie Kloss to follow in his footsteps and take the challenge.
“Emojis are changing the way we communicate; they’re becoming more important in everyday language, particularly as messaging apps continue to grow,” said Sydney Lestrud, global brand marketing manager for GE. “[We thought] it would be a unique and impactful way to communicate to a younger audience.”
So if you’re looking for less and more this week, take a break from Pokémon Go and say hi to Dot the bot. You won’t be .
– Matt Emert is a Senior Consultant in the Verbal Identity group at Interbrand New York