With Jasper on its Team, Cisco Fuels Global IoT Growth


Cisco Jasper IoT Internet of Things

Cisco bought Jasper Technologies earlier this year for $1.4 billion to extend its capabilities in the cloud-based Internet of Things space. The Santa Clara, CA-based Jasper—which has amassed more than 3,500 enterprise customers in 100-plus countries in its dozen years—enables companies of all sizes to rapidly and cost-effectively launch, manage and monetize IoT services on a global scale.

Waving the “better together” flag, Cisco Jasper (as the merged business is called) aims to accelerate enterprise IoT success worldwide by delivering an industry-wide interoperability platform for IoT services, application developers and eco-system of partners such as AT&T, which has launched an IoT starter kit with Cisco.

In the months since the deal closed in March, Cisco has been bringing its IoT savvy to more and more clients, touting successes such as its work with GM, powering a connected car partnership that reinvents and reimagines the experiences you can have with your car.

As Cisco’s SVP and GM of its IoT business, Rowan Trollope, wrote in a blog post last month, “GM will net $350 million in net new revenue for GM over the next three years thanks to GM’s OnStar 4G LTE connectivity, which uses Cisco Jasper to underpin all of its connected car offerings in all new vehicles to provide entertainment, safety, vehicle diagnostic capabilities and other services.”

It’s an understatement to say that IoT is an unlimited growth business for Cisco. As Theresa Bui Revon, head of IoT product marketing at Cisco, said in a recent interview with Robotics and Automation News, “Industrial IoT is in the top five industries for IoT adoption worldwide, and the adoption of the Cisco Jasper IoT service platform reflects this.”

Using IoT, savvy companies are transforming their products to enable the delivery of connected services that deliver new customer experiences and unlock new sources of revenue. From 3,500 clients at Jasper, the “Cisco Jasper Control Center cloud platform (now) powers more than 5,000 companies in dozens of industries” the company noted in a recent webinar. “Real-world businesses are using IoT innovation to capture their share of this multi-billion-dollar opportunity.”

One of the ways in which Cisco Jasper is a growth catalyst for other companies with big ambitions is its value proposition to a wide range of Industrial IoT services, opening new opportunities for companies to grow their businesses and transform from a product focus to expanded service offerings.

Even before merging with Cisco, Jasper was considered the the global leader in platforms for the Internet of Things (IoT), chosen by the world’s leading enterprises.

Its 3,500-plus deployments cover Connected Car (GM, Ford, Nissan, Tesla, VW), Connected Home (Honeywell, Securitas Direct, Alarm.com), Consumer Electronics (Amazon, Sony) and over 20 other vertical markets. Partnerships with mobile network operators include AT&T, Telefonica, Telecom Italia, NTT Docomo, VimpelCom, America Movil, SingTel, Telstra, Rogers, KPN and more.

Examples of how its enabling IoT as a platform for other companies to fuel their growth include how GE Aviation is automating business decisions and using preventive maintenance while producing smarter jet engines with real-time visibility and control to optimize operations.

Or how ABB has installed more than 250,000 robots worldwide to service an array of clients (spanning automotive, plastics, metal fabrication, foundry, electronics, machine tools, pharmaceutical and food and beverage), decreasing manufacturing downtime while increasing machine productivity.

As Bui notes in a blog post, even the humble tractor is no longer “just a tractor” as client John Deere demonstrates with its connected farm equipment and smart use of big data (to be sure, IBM’s Watson and SAP’s HANA cloud platform deserve credit here too) to reinvent its business:

“Once upon a time, John Deere just sold you a tractor, getting the majority of their revenue at the point of sale. Their engagement with farmers was transaction-based and all about the tractor. But today, that tractor is equipped with sensors connected to the Internet to provide farmers services such as reporting on fuel consumption and engine performance, real-time weather information and soil analysis.”

Other Cisco Jasper clients also include Schneider Electric, Siemens, Kiewit, Komatsu, Virgin Australia, Cubic, American Commercial Lines, EGA, Liquid Robotics, Adaptalift, Ospray Infomatics and PiiComm.

“The ‘Internet of Everything’ is just another way of saying that every company will soon become an IoT business,” as Bui told Robotics and Automation News. “There are already over 7.5 billion mobile connections in the world right now, and the number of devices is now growing 5 times faster than the population. But the Internet of Things is not about the ‘things’ – it’s about services.”

“Connected devices are accessible to customers all the time, in real-time, and that changes everything. The business value shifts from the products you sell, to the services you deliver. Industrial equipment manufacturers can now offer continuous equipment monitoring, troubleshooting, diagnostics, and remote maintenance – all of which are examples of new services.”

In a report published this week by RBC Capital’s Mitch Steves and Amit Daryanani, the duo states that Cisco is one of the companies “with robust software platforms and component/end-points” that stand to profit from IoT.

Macario Namie, the Jasper veteran who is head of IoT Strategy for Cisco Jasper, told ZDNet that their biggest opportunity is to simplify IoT and enable enterprises to put connected products on mobile networks worldwide. Sound easy? It’s not.

“It’s a communications problem, it’s a plumbing problem, it’s a specialty problem; you’re talking about various different technologies in terms of network, for devices if there’s 100 devices, you have 99 operating systems, so it’s incredibly fragmented, and so most organisations not only don’t have a competency of how to connect things … more importantly, they don’t want that competency, they just want everything to work.”

“Our job is to remove the complexity and make it as simple as possible, across the network, whether cellular, whether it’s wired, whether it’s in a moving device, whether it’s in a static device.”

“For us, being part of Cisco, number one we still very much believe that the opportunity that existed for us as an independent business is just even that much greater,” Namie added. “One of the things that most excites us about being part of Cisco—we can address the bigger problem now that we’re part of a larger organization—is that getting the data off of the sensor and into the cloud wherever that is for the enterprise is a hard problem.”


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