If the internet is a dangerous witches’ brew for kids, Toca Boca online has been like a nice sippy cup of milk. Now the brand is expanding to streaming video in the hopes of bringing the same kind of fun and safe programing zone for kids to TV that it established online.
Toca Boca just launched Toca TV for $4.99 a month, bringing quality, ad-free content to kids ages 5 to 9—but it faces the challenge of getting parents to pay for yet another subscription video service alongside the many others that also are available. Toca TV for now is available only as an app on Apple’s IOS platform.
The interactive Toca video platform includes Toca’s own content as well as curated content from elsewhere, but no third-party advertising, sponsored product placement or pre-roll. It’s been launched in more than 150 countries.
“Toca Boca intends to be a beacon in the world for kids,” said Björn Jeffery, CEO and co-founder of Toca Boca. “Looking beyond digital toys, video is such an important part of kids’ culture we knew it was something we had to explore.”
Jeffery told USA Today that parents have a “concern” about their kids having to endure endless commercials and be exposed to nasty comments. “This is a product for them,” he said.