Brand News: Netflix, Under Armour, Apple Car and More


Netflix - Stranger Things

Netflix rebounds from subscriber growth issues thanks to price hike (and original programming hits Stranger Things and Narcos) but gives up on China. New programming slate (outspending CBS, HBO and Turner in race with Amazon) includes Into the Inferno, a documentary by Werner Herzog:

Under Armour signs first major US league deal, beating Nike to MLB uniform rights in 2020.

Apple reportedly scales back Project Titan plan to build its own self-driving car.

American Express steps up push to sign up more small businesses.

Burberry earnings hit by weaker-than-expected department store sales.

BuzzFeed expands network of branded content studios.

Facebook Messenger looks to strike up conversations with users.

Ford cuts production of F-Series, shutting plants as demand decreases.

GM CEO Mary Barra is transforming the automaker’s culture.

Google improves Flights and Hotels tracking.

Infiniti plans first electric car, aimed at China.

Instagram adds friend safety support option.

Karl Lagerfeld is opening his own hotel chain, starting with Macau in 2018.

Nike masters the art of using Twitter for customer service.

Samsung sets up Galaxy Note 7 exchange booths in airports.

Target joins McDonald’s in pulling back on clowning around.

THX, the audio brand founded by George Lucas, is sold to gaming brand Razer.

Trump TV: Donald Trump’s team reportedly explores a premium video offering.

Walgreens introduces click-and-pick-up.

Walmart price-slashing rattles retail rivals.

YouTube signs Dwayne “The Rock” Johnson to star in new original series.


Caterpillar CEO announces retirement and succession of company veteran.

Juicero hires Coca-Cola vet Jeff Dunn as CEO, who exits Campbell Soup Co.

Talking Rain Beverage Co. hires Brian Kuz as CMO.

Visa CEO Charlie Scharf resignsreplaced by former American Express president Alfred Kelly.


Beats By Dre promotes wireless headphones with a roster of cameos:

Canadians encourage Americans to vote in “Tell America It’s Great” campaign:

Canary home security shows what didn’t happen “while you were out”:

Chatbooks demos its phone-created photo books with this funny ad:

Chevron promotes “Doers” with nod to the California wine industry:

Dannon defends its anti-GMO sustainability “pledge”:

Duracell taps Star Wars: Rogue One in campaign for Children’s Miracle Network Hospitals:

Nest launches “We ♥ Home” campaign:

Ralph Lauren promotes 10-piece timeless collection:

Red Robin launches new campaign:

Uber advertises with drones in Mexico.

Weight Watchers Australia/New Zealand adds sizzle to dieting with WW Black launch:

Yoplait features real teens’ stories in latest campaign:

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