Thanks to the wild success of Pokémon GO, augmented reality has really started to take the world by storm. In fact, Citi’s Global Perspectives and Solutions Group projects that by 2035, augmented reality alone could capture one-quarter of the online commerce market, a figure exceeding $1.3 trillion.
And Blippar, one of the better-known augmented reality apps, brings together image recognition, AR and computer vision technology through smart and wearable devices. Once the app is downloaded, users can blip—or scan—objects of curiosity and unlock content. The media discovery browser app has more than 65 million users in 175 countries.
— Maplin Cramlington (@Maplin_CRM) October 17, 2016
Earlier this month, Ambarish Mitra, Founder & CEO Blippar, was named 2016 UK Entrepreneur of the Year by EY, a member firm of Ernst & Young Global Ltd. “Ambarish wowed the judges with his technology and his entrepreneurial spirit,” said Program Leader Stuart Watson.
“The likes of Procter & Gamble and General Mills are working with us to put their inventory on Blippar,” Mitra told Financial Times. “The biggest [marketing] media in the world is the product. More cans of Coke and Pepsi circulate than newspapers. For Mercedes-Benz, the car park becomes a media channel.”
Along with Blippar co-founder Omar Tayeb, Mitra has built Blippar to 12 offices worldwide including London, New York, San Francisco, Delhi and Singapore. “The Blippar logo is on 12 billion products across 1,000 brands on three continents,” added Mitra.
— Blippar (@blippar) October 16, 2016
As seen with the massive success of Pokémon GO, games easily lend themselves to the use of AR. Juiceburst just released its first experiential campaign to support the launch of Juice Wars, a new AR game in partnership with Blippar targeting 16- to 24-year-olds.
— JuiceBurst (@JuiceBurst) October 25, 2016
“We decided to move away from tradition media channels and further the brand’s investment in gamification,” said Emma Billinge, marketing director at Purity Soft Drinks.
— Susie Kavanaugh (@SusieKav) September 22, 2016
In the field of education, Blippar Education Community helps with the use AR in the classroom. Using interactive walls, outdoor activities and coloring exercises, AR encourages activity-based learning. Blippar offers an Inspiration page and Blippbuilder for shareable examples of classroom adoption and innovation.
— Deb Lewis (@LewBee_D) September 30, 2016
In the media landscape, Elle’s October 18 issue uses AR app ElleNow to show video interviews of its eight cover actresses. “Everybody has a better understanding of AR because of Snapchat and Pokémon Go,” said Bryn Mooser, CEO of media company RYOT. “VR is really a headset experience that transports people. Augmented reality, or mixed reality, is about overlays.”
Samsung Australia is trialing Pocket Patrol, an app designed to educate beachgoers about ocean dangers. Built in partnership with Surf Life Saving Australia, users can visit a signposted beach checkpoint to sync the AR app with any rips, and “anything that’s been identified on the beach by a lifesaver will be presented to you on the screen as you pan down the beach,” explained Philip Newton, corporate vice president of Samsung Australia.
Expect to see AR appearing in more industrial settings as well, such as technology research institute CEA List. “We’ve benefited from improved technology in smartphones because the Pokémon has to constantly adapt to movements on the screen,” said Patrick Sayd, head of the vision and engineering laboratory, in WorldCrunch.
And Testia, a subsidiary of Airbus, has used an AR tablet app to help place brackets in three hours, a job that previously took three inspectors three weeks to complete.
Boston Consulting Group is working on a projector that displays digital images on the physical workspace in an AR app that guides complex assemblage and reduces memorization.