Brand News: Nintendo Switch, #LoveHasNoLabels, Pantone and More

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nintendo-switch

Nintendo expands into mobile games and debuts Switch game system with Jimmy Fallon:

Pantone sees green shoots of optimism — despite gloomy forecasts such as former British PM Tony Blair’s remarks to USA Today — by picking life-affirming “Greenery” as 2017 Color of the Year.

Pantone Greenery color of the year 2017

Amazon debunks WSJ report that it’s planning 2,000 brick-and-mortar stores, telling CNBC that it’s “still learning” with Amazon Go beta as it rethinks the store.

Facebook COO Sheryl Sandberg denies FB’s role in perpetuating fake news (and swaying the US election) as WSJ reports that brands inadvertently advertised on fake news sites.

In other news:

The Ad Council expands “Love Has No Labels” with “Meet John Smith” campaign.

Alibaba tours Silicon Valley in pre-IPO roadshow and partners on Pop Up Start Up series on CNBC.

Apple addresses iPhone 6s phone shutdowns and partners with Square on Square Cash app.

AT&T and Time Warner merger defended by Mark Cuban in Senate hearing:

Carl’s Jr. and Hardee’s parent CEO Andy Puzder is reportedly Donald Trump’s pick for US Labor Secretary as WWE CEO Linda McMahon is tapped as head of the Small Business Administration.

Citroen reveals “SUV with a twist.”

Comcast partners with the US Olympic Committee.

FCA picks CES 2017 over NAIAS Detroit Auto Showkills off Lancia brand despite beating Audi.

IKEA pledges €1bn investment in recycling companies and forests.

Karl Lagerfeld designs luxury Miami residence for the other Trump group.

LEGO shakes up its structure, sees growth in digital products.

Lululemon beats Wall Street expectations with latest quarterly results.

PepsiCo expands programmatic marketing in Latin America.

Rio Tinto‘s plan to use surveillance drones draws attention.

Sears Q3 reveals continued slide of once-venerable retail chain.

Starbucks outlines global growth plan at Investors’ Day.

Volkswagen reveals Moia mobility brand.

& in a sign of the times for media:


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